Fathom Holdings Inc. has launched LiveBy Local, a suite of hyper-local products to help agents drive increased transaction volumes.
Integrated into Fathom’s intelliAgent Software Suite, LiveBy Local will be provided to current Fathom agents free of charge. The product also will be available for purchase to existing LiveBy clients, as well as agents and brokerages outside of the Fathom family.
LiveBy Local incorporates LiveBy’s geographical boundaries and millions of community data points into one platform for agents and teams to build local area content packages for potential homebuyers. Acquired by Fathom in April 2021, LiveBy’s technology pairs local data with geospatial boundaries to create insights that help boost website engagement, inform and attract consumers, and nurture agent leads, according to the company. LiveBy provides its service in all 50 U.S. states, Canada, Mexico, the Bahamas and the Cayman Islands. Current LiveBy customers include, among others, Corelogic, Realogy, HomeServices of America, HSF Affiliates and @properties.
“LiveBy has emerged as the leading source for community data and scalable neighborhood content for real estate brokerages, franchise websites and industry portals,” said Fathom CEO Joshua Harley in a statement. “LiveBy Local builds on that leadership position by providing what we believe is the most powerful hyper-local insights tool available in our industry today.”
“Our quick integration of LiveBy and the launch of this new tool demonstrate the efficiency of our model and our recognition that in order to remain competitive, agents must possess meaningful local knowledge to attract and retain prospective home buyers,” added Harley. “With features such as the ability to explore valuable insights on any subdivision, neighborhood, city or county, along with access to neighborhood market reports, the power to instantly create area guides to help illustrate what it would be like to live in a particular community is immeasurable. With downloadable and printable market reports and guides for showing packets and open houses, and the ability to capture leads through sharing custom, digital links with consumers, LiveBy Local puts powerful data and information in the hands of agents to help them close more transactions.”
“We believe that in addition to helping Fathom agents grow their businesses, LiveBy Local will become a necessary tool for outside agents and brokerages, providing us with a strong competitive advantage, the ability to attract new agents and, importantly, a new revenue stream,” Harley said.
“We are thrilled to bring LiveBy to a significantly greater number of agents through Fathom’s launch of LiveBy Local,” said LiveBy CEO Cory Scott in a statement. “Local discovery is a passion for us, and we strongly believe that we will continue to attract a growing number of agents, as well as other brokerages as customers, empowering them with the hyper-local tools they need to stay relevant and be more successful.”
For more information, please visit www.fathomrealty.com
