Celebrating its milestone 50th anniversary in 2021, Century 21 Real Estate LLC is now offering an Inclusive Ownership Program, allowing entrepreneurs who represent diverse populations including women, LGBTQ+, veterans, and ethnic and racial groups the opportunity to grow their business.
Launched in 2020 by parent company, Realogy, the Inclusive Ownership Program offers franchise owners affiliated with the CENTURY 21® brand business and financial incentives that support growth and productivity, exclusive education and business mentorship opportunities such as a tuition discount to enroll in “Realogy’s Ascend: The Executive Leadership ExperienceSM” program, market coaching and consulting, discounted brand leadership development experiences, and assistance to attain a Certification by National Minority Supplier Development Council (NMSDC).
Franchise owners affiliated with the CENTURY 21® brand also receive a complimentary membership and conference registration to an industry partner organization of choice, including the National Association of Real Estate Brokers, the National Association of Hispanic Real Estate Professionals®, the Asian Real Estate Association of America and the LGBTQ+ Real Estate Alliance.
“We believe that representation within the CENTURY 21® network should reflect the same diverse communities that we serve,” said Michael Miedler, president and CEO of Century 21 Real Estate, in a statement. “It is not only important for us to recruit an inclusive agent salesforce but to also open a pathway for real estate entrepreneurs representing underserved populations to achieve sustainable success in business ownership. The Inclusive Ownership Program allows us to attract and invest in the most promising leaders and provide them with the resources and access they need to drive growth and deliver extraordinary for their home buying and selling clients.”
“We are proud to be at the forefront of this innovative Inclusive Ownership Program,” said Juan Sanchez, broker/owner of CENTURY 21 Bear Facts Realty in Denver, Colorado, in a statement. “As homeownership becomes a reality for a more diverse population, it’s more important than ever that our company and our affiliated agents truly represent the buyers and sellers we serve across the full spectrum. It’s smart business and, more importantly, it’s the right thing to do. With the power of the CENTURY 21® Brand behind us, and access to its breakthrough technology, marketing and learning platforms, we will be able to further elevate the real estate experience for the agents and their clients.”
Over the past year, the CENTURY 21® brand has added six new companies via the Inclusive Ownership Program, adding to its roster more than thirty U.S.-based affiliated brokerages owned by veterans, women, and Hispanic, African American, Asian-American Pacific Islander and LGBTQ+ industry leaders.
The C21® affiliated companies joining the brand as part of this new program include:
– CENTURY 21 Bear Facts Realty, Denver, Colo.
– CENTURY 21 Bridgeway Realty, Syracuse, N.Y.
– CENTURY 21 Guardian Real Estate Services, Wakefield, R.I.
– CENTURY 21 The Avenues, Calhoun, Ga.
– CENTURY 21 Sandstone Real Estate Group, Conway, Ark.
– CENTURY 21 Rucker Real Estate, Charlotte, N.C.
To qualify for the Inclusive Ownership program, a brokerage must have one or more individuals with majority ownership (51% or more) in at least one of the following segments: Ethnic and Racial (Hispanic/Latino, African American/Black, Asian American Pacific Islander), Women, Lesbian, Gay, Bisexual, Transgender or Veteran.
For more information, please visit www.century21.com.
