RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Renters of Color Pay Higher Security Deposits and More Application Fees

Home Agents
By RISMedia Staff
April 6, 2022
Reading Time: 2 mins read
Renters of Color Pay Higher Security Deposits and More Application Fees

The U.S. rental market is extremely competitive, with the national vacancy rate lower than it’s been in nearly 40 years. Rent prices are up a record 17% in just the past year. However, results from Zillow’s Consumer Housing Trends Report show renters of color typically face greater barriers to securing a place to live than White renters do. Renters of color not only submit more applications—and pay more in application fees—they also typically pay a higher security deposit when they move in.

Key findings: 

  • About nine in 10 renters paid a security deposit last year, with the typical deposit coming in at $700. A higher share of renters of color paid a deposit (93%) than White renters (85%), and the median amount paid by renters of color was higher, too: $750, compared to $600. A $750 security deposit represents a significant amount of a typical renter’s wealth. Zillow’s research indicates a typical renter holds $3,400 total across savings, checking, retirement and investment accounts. More than one-third (38%) of renters surveyed say they couldn’t cover an unexpected expense of $1,000.
  • Nearly two-thirds (61%) of all renters applied for two or more properties in 2021, an 11-point increase from 2019 and five points higher than in 2020. The typical White or Asian American and Pacific Islander renter submits two applications, while a Black or Latinx renter submits three. Thirty-eight percent of Black and Latinx renters submit five or more applications during their home search, as do 33% AAPI renters. Conversely, only 21% of White renters submit that many applications.

Potential resolutions: 

Expanding access to credit could help improve outcomes for Black and Latinx renters. Nearly half of White renters (46%) say they were certain they would qualify for a rental, compared to 38% of Latinx renters and 34% of Black renters. Credit checks are part of many rental applications, and Black and Latinx adults are more prone to being credit invisible and more often live in counties with higher levels of credit insecurity.

The takeaway:

“Rents grew more last year than any year on record, forcing many renters to look for a more affordable option. About 2 in 5 renters who moved in the past year said a rent hike influenced their decision to move,” said Manny Garcia, population scientist at Zillow. “Renters typically do not have much of a financial cushion, and the cost of finding a new place to live can be an expensive burden. Regrettably, renters of color are especially likely to experience rising rents, and when they shop for a new rental, generally report higher upfront costs, restricting the mobility that is often held up as a benefit of renting.”

To read the full report, see: Consumer Housing Trends Report

Tags: RentersreportZillow
ShareTweetShare

RISMedia Staff

Related Posts

Affordability
Industry News

Salt Lake City Is 2025’s Most Rent-Affordable City in the World

October 22, 2025
Commission
Agents

More Unrepresented Buyers, More Experienced Agents: Study Finds Consumer Shifts Post-Settlement

October 22, 2025
Growth Through Acquisitions: Strategies to Scale Smarter, Faster
Best Practices

Growth Through Acquisitions: Strategies to Scale Smarter, Faster

October 22, 2025
Applications
Industry News

Mortgage Applications Drop 0.3%; Signs of Growth as Winter Approaches

October 22, 2025
Picture-Perfect First Impressions: Why Every Pixel Counts in Listing Media
Industry News

Picture-Perfect First Impressions: Why Every Pixel Counts in Listing Media

October 22, 2025
Revive Launches AI Platform to Generate Leads and Engage Clients
Industry News

Revive Launches AI Platform to Generate Leads and Engage Clients

October 22, 2025
Please login to join discussion
Tip of the Day

Create a Culture Agents Never Want to Leave

Learn how to define your value, set clear expectations and build accountability systems that grow profit and loyalty. Register early and save (use code EBSAB26 to save 25%)

Business Tip of the Day provided by

Recent Posts

  • Salt Lake City Is 2025’s Most Rent-Affordable City in the World
  • More Unrepresented Buyers, More Experienced Agents: Study Finds Consumer Shifts Post-Settlement
  • Growth Through Acquisitions: Strategies to Scale Smarter, Faster

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X