RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Publications
  • Events
  • Education
  • Newsmakers
  • Power Broker
No Result
View All Result
RISMedia
No Result
View All Result

WATCH: The Art and Science of Negotiation

Home Agents
By Caysey Welton
May 16, 2022
Reading Time: 2 mins read

Negotiation is table stakes for a successful real estate professional. Yet, not everyone has mastered this skill, regardless of experience level. This is why The National Association of REALTORS® (NAR) and professionals like Rob Nahigian work tirelessly to help agents and brokers sharpen their negotiation strategy and tactics.

Better negotiation skills not only ensure a REALTOR® is getting the best deal for themselves and their brokerage, but also their clients. But that begs the question: what attributes are most important for effective negotiations? RISMedia wanted to answer this question and more, so we sat down with Nahigian, who is a principal at Auburndale Realty Co. in Newtown, Massachusetts, at the National Association of REALTORS® annual Conference and Expo last November in San Diego, California. During this interview he dives into that question and offers his best advice on how you can make adjustments when you head into your next negotiation.

Interview highlights:
0:18 Nahigian’s background in real estate
1:50 Why negotiation is an art and a science
3:05 The skill every negotiator needs
4:35 How to hone your listening skills
5:55 Avoiding negotiation pitfalls
8:15 How to use your negotiation skills to your client’s advantage

Links and Resources:
Auburndale Realty Company
The Art of Negotiating Skills
8 Must-Read Negotiation Books for Real Estate Agents

About Rob Nahigian

Rob Nahigian is a principal with Auburndale Realty Co. in Newton, Massachusetts and has 32 years in commercial/industrial real estate experience as an advisor, developer and broker. He has handled approximately $5 billion of real estate totaling 40 million square feet. His past clients include Berkshire Hathaway, Weyerhaeuser, Legg Mason, Archdiocese of Boston, Goldman Sachs/Archon Group, AT&T and Ryder Trucks. Rob served as the CRE New England Chapter President and National Editor-In-Chief and SIOR New England Chapter President and National Ed Chair. He holds commercial real estate accreditations of FRICS, SIOR, CRE and MCR. He has earned his BA from Lehigh University and a Masters in Urban Planning from Columbia University.

Tags: Auburndale Realty CompanyFeatureNAR REALTORS ConferenceRob Nahigian
ShareTweetShare

Caysey Welton

Caysey Welton is RISMedia’s content director. Email him your real estate news ideas at cwelton@rismedia.com.

Related Posts

Creative Marketing Ideas to Move Your Listings Faster
Best Practices

Creative Marketing Ideas to Move Your Listings Faster

July 2, 2022
The July Issue of Real Estate Magazine Is Now Live
Agents

The July Issue of Real Estate Magazine Is Now Live

July 1, 2022
First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing
Agents

First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

July 1, 2022
Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround
Agents

Pandemic-Fueled, ‘Astonishing’ Cost-Burden Turnaround

July 1, 2022
Florida, South Top Inflated Rental Markets
Agents

Florida, South Top Inflated Rental Markets

July 1, 2022
For-Sale Home Supply Grows Faster Than Ever as New Seller Activity Rebounds
Agents

For-Sale Home Supply Grows Faster Than Ever as New Seller Activity Rebounds

July 1, 2022

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

Break a Leg: How Acting Techniques Can Enhance Your Pitch

Authenticity, emotion and empathy are all a big part of a successful client presentation, and actors have the answers. Read more.

Business Tip of the Day provided by
REGISTER NOW

Recent Posts

  • Creative Marketing Ideas to Move Your Listings Faster
  • The July Issue of Real Estate Magazine Is Now Live
  • First Guaranty Mortgage Corp. Tacks on Massive Layoffs With Bankruptcy Filing

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2022 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

RISMEDIA PREMIER CONTENT

INSIGHTS THAT ELEVATE YOUR VALUE

logo-rismedia-white
x