RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

SOCIAL SKILLS: 4 Reasons You Should Be Using Twitter for your Real Estate Business

Home Agents
By Brendan Rascius
March 2, 2023
Reading Time: 3 mins read
SOCIAL SKILLS: 4 Reasons You Should Be Using Twitter for your Real Estate Business

The vast majority of real estate professionals, 90%, report that Facebook is their social media platform of choice, according to a 2021 NAR survey. While fifty-two percent of respondents listed Instagram as their preferred application. Only 19% picked Twitter.

This is understandable, as Facebook and Instagram are largely, if not entirely, geared towards sharing photos and videos, which are all-important tools for real estate agents. But Twitter, despite being catered more towards text, should not be overlooked by real estate professionals. If used correctly, Twitter can help boost your engagement, build your brand and improve your business.

Below are four reasons you should be actively using Twitter for your real estate business.

  1. Sheer numbers. Nearly one in four American adults use Twitter, 46% of whom use it daily. Additionally, 38.5% of users are adults between 25 to 34 years old, making them the largest age cohort on the app by far. Importantly, most first-time homebuyers are also within this age range.
  2. Analytics. Twitter will provide an in-depth breakdown of how your audience responds to your content. The app provides data on follower gains/losses, impressions, engagement rate and retweets, among other metrics. This way, if you share content about home remodeling and notice that it performs well, you can provide similar content in the future. Similarly, if your posts about mortgage rates are receiving minimal engagement, analytics will make this clear, and you can adjust your content accordingly. Additionally, anyone with a Twitter account can access these analytics with ease. Instagram, by contrast, requires establishing a business account.
  3. Schedule your content. Having a presence on Twitter does not actually require that much time spent on the app, if you don’t want it to, thanks to their tweet scheduling tool. You can line up three or four tweets for the day about, say, your latest listing or tips on home staging, and then move on to other tasks. To do this you simply compose your tweet, click on the calendar icon and you will be prompted to choose a date and time for the tweet to be published. You can also use Hootsuite, a social media management platform, to schedule your content on Twitter.
  4. Categorize the people you follow. Beyond boosting engagement and your brand, Twitter can be an extremely informative tool. By following other industry insiders and experts, you will be able to soak up a wealth of knowledge that will help you going forward. With that in mind, Twitter Lists allows you to customize and organize the tweets you see in your timeline. You simply need to click the “lists” icon on the left-hand side of the screen, and you will be able to create your own or follow existing lists.

Bonus! While Twitter has a smaller user base than Facebook and Instagram, one important demographic distinction is that journalists make up an outsize number of users on the platform. In fact, journalists are the largest, most active verified group on Twitter. By connecting with reporters, you can establish yourself as a source and provide them with press releases from your company. Any media exposure that follows will likely be favorable for your business. By networking with journalists, you may also have the opportunity to be the subject of a profile piece, which could dramatically improve your exposure and earnings potential.

Tags: FeatureReal EstateSocial Media MarketingTwitter
ShareTweetShare

Brendan Rascius

Brendan Rascius is RISMedia’s associate editor.

Related Posts

Mortgage Mix: Mortgage Rates Edge Lower in the Wake of Banking Turmoil
Agents

Mortgage Mix: Mortgage Rates Edge Lower in the Wake of Banking Turmoil

March 24, 2023
Second Century Ventures Announces Early Acceptances for 2023 REACH U.S. Programs
Agents

Second Century Ventures Announces Early Acceptances for 2023 REACH U.S. Programs

March 24, 2023
NextHome Forms Relationship with Realtor.com
Agents

NextHome Forms Relationship with Realtor.com

March 24, 2023
Evocalize and Side Announce Partnership
Agents

Evocalize and Side Announce Partnership

March 24, 2023
Bank Crashes Add New Uncertainty for Commercial Sector, Apartments
Agents

Bank Crashes Add New Uncertainty for Commercial Sector, Apartments

March 24, 2023
Fathom: Weak Q4 but Strong YoY Revenue, Agent and Transaction Growth
Agents

Fathom: Weak Q4 but Strong YoY Revenue, Agent and Transaction Growth

March 24, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

4 Ways to Leverage Augmented Reality to Improve the Homebuying Experience

From improving the showing experience to helping clients visualize what their new home could look like, here are a few ways that augmented reality could help you improve your client's search for their perfect home. Read more.

Business Tip of the Day provided by

Recent Posts

  • Easy Ways to Incorporate Fitness into Your Busy Routine
  • 5 Home Hazards to Avoid in Winter
  • 6 Ways to Save Money on Your Monthly Bills

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

x
X