Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Mary Smith Regional Director, Pacific Northwest Fathom Realty Boise, Idaho www.fathomrealty.com Region served: Montana, Idaho, Oregon and Washington State Years in real estate: 17 Number of districts: 12 Number of agents: About 800 Top tip for staying organized: I have a meeting with myself once a week, typically on Monday. I use it to review…
Lillian Montalto Broker/Owner Lillian Montalto Signature Properties International, a member of Leading Real Estate Companies of the World® Andover, Massachusetts | www.AndoverHomes.com Region served: Massachusetts and New Hampshire Years in real estate: 40-plus Number of offices: 1 Number of agents: 25 Motto/work philosophy that you live by: Real estate is what we do; relationships are…
In 1997, back when Netscape ruled the web and “Seinfeld” was the most popular show on television, the average American home sold for $172,200. Today, the typical home goes for $456,800, according to HUD. But, despite nearly a threefold increase in prices, when a home is sold today, the amount of profit exempt from taxation…
A record number of homes in the U.S. sold for $1 million or more in recent years, according to a new analysis by Zillow. The share of single-family homes that were purchased for $1 million or more increased from 2.5% in 2020 to 6.4% today, more than doubling in two year’s time. Metropolitan areas drove…
Prospective buyers have been afforded more time to mull over their home-buying decisions over the past few weeks as August marked the first year-over-year increase in time on the market in 26 months, according to a monthly housing trend report from realtor.com®. In another positive development for buyers, there were over a quarter more active…
Adjustable-rate mortgages (ARMs), an attractive option for borrowers on account of their low initial interest rates, are becoming more popular as home prices continue to rise. The share of applications for ARMs increased to 12.6% in June, marking the first time that figure had risen above 12% since 2007. As the share of buyers opting…
After several years of a robust seller’s market throughout the pandemic, buyers are now regaining some bargaining power, according to a new survey from realtor.com®. The survey, which questioned 449 people who sold their homes in the past 12 months, found that the overwhelming majority of respondents, 92%, accepted some buyer-friendly terms. Of that cohort,…
Amidst a wave of uncertainty during the onset of the pandemic, millions of young adults across the U.S. moved back home with their parents. Now, over two years later, two-thirds of millennials and Gen Zers who returned home have still not flown the coop, according to a recent LendingTree survey of 1,300 people and analysis…
The vast majority of real estate professionals, 90%, report that Facebook is their social media platform of choice, according to a 2021 NAR survey. While fifty-two percent of respondents listed Instagram as their preferred application. Only 19% picked Twitter. This is understandable, as Facebook and Instagram are largely, if not entirely, geared towards sharing photos…
Few people have strong opinions on virtual real estate. For most, the term is a head-scratcher. They’re not sure what to make of it. But for a small group of advocates and detractors, the subject of virtual real estate evokes spirited elevator pitches or fierce criticism. Depending on which group you ask, virtual real estate…
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