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Thoughts on Leadership: Celebrating Black History Month

Home Brokers
By Gino Blefari, CEO, HomeServices of America
February 12, 2023, 5 am
Reading Time: 3 mins read
Thoughts on Leadership: Celebrating Black History Month

One of my “Wildly Important Goals” (WIG) this week was to attend and participate in our “Diversity Meets” monthly meeting, which just so happens to coincide with the start of Black History Month this February.

All month long (but really, all year long) we celebrate the leadership of incredible Black leaders whose wisdom and insights challenged and changed our world in extraordinary ways. For this post, I’d like to focus on my pal Johnnie Johnson.

A fearless leader, advocate, good friend, and former All-Pro defensive back for the Los Angeles Rams, today Johnnie is president and CEO of World Class Coaches. He’s also the author of a must-read book, From Athletics to Engineering: 8 Ways to Support Diversity, Equity and Inclusion.

In the book, Johnnie outlines 8 tactics for creating a more diverse and inclusive environment at work, at home and in every facet of your life. Here are his 8 ways:

  1. It starts with each of us. Johnnie says the first step to supporting diversity, equity and inclusion is deciding that you will. If you wait around for someone else to do it, it’ll never happen in the way it should. A more inclusive approach must always start with you.
  2. Love your neighbor. But don’t just love them, says Johnnie, take the time to really get to know and appreciate who they are as human beings. This removes barriers that inhibit the flow of a diverse, inclusive society.
  3. Talk about it. Engage in constructive conversations, Johnnie writes. Be sure to create a safe environment where tough questions can be asked without fear of recrimination. There is always more knowledge to gain.
  4. Check your biases and blind spots. Identifying the places where you have bias allows you to correct and eliminate them.
  5. Expand your comfort zone. Johnnie defines a comfort zone as the place where we can be productive and operate with confidence. When we operate outside of it, our performance suffers. Therefore, it’s critical to expand our comfort zone, so we can perform comfortably at a high level in a variety of circumstances.
  6. Build diverse teams. Diversity inherently brings varying perspectives to a company, which helps teams perform better. A McKinsey & Company study cited in the book found that “the most diverse companies outperform less diverse companies on key indicators, such as profitability.”
  7. Collaborate. Creating a team with diverse backgrounds is what Johnnie calls “a good start.” Next comes the actual collaboration to ensure the team performs. When you collaborate, you must not only acknowledge the differences among the team but also celebrate them.
  8. Align actions with goals and values. Johnnie says goals must be in alignment with personal values, and we should take time to define and articulate our core values. Then, we must ensure that we’re following them with everything we say and do.

So, what’s the message? At HomeServices of America, diversity is who we are and who we’ll forever strive to be. It’s a perpetual journey, adding new perspectives and fresh ideas as we travel this diverse, inclusive, and equitable road together. Johnnie Johnson is an example of a leader who does just that … and in sharing his strategies this Black History Month, we find inspiration to create a better world for all.

This article is adapted from Blefari’s weekly, company-wide “Thoughts on Leadership” column from HomeServices of America.

Tags: Gino BelfariHomeServices of AmericaLeadershipREALTOR® AdviceThoughts on Leadership
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Gino Blefari

Gino Blefari is Chairman Emeritus of HomeServices of America.

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