RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Keeping Clients Close Is Key for Pennsylvania RE/MAX Team

Home Agents
October 14, 2024
Reading Time: 5 mins read
1
Keeping Clients Close Is Key for Pennsylvania RE/MAX Team

Above, from left, Cathy Antonucci and Michael Antonucci

As a corporate executive, Pennsylvania-born Michael Antonucci began investing in real estate with the help of a REALTOR® friend. As his fortunes grew, so did his interest in the industry–and in 2016, he decided it was time to get a real estate license of his own.

Cathy Antonucci, an oral surgery assistant, was more than a little intrigued. It did not take long for her to decide to go into business with her husband–and the Antonucci team, serving Perkasie and the greater Bucks, Montgomery and Lehigh County areas, was born.

“We jumped right in, because we heard that many new agents typically do only two or three transactions in their first year,” said Mike Antonucci. “Cathy and I closed 25 transactions and achieved Platinum status in the RE/MAX ranks in our first year in the business.”

Antonucci credits their association with Tom Skiffington and the RE/MAX organization as a major factor in their success.

“Our total commitment, and their help and encouragement, have been a winning combination,” said Cathy Antonucci. “Four years ago, we hired our first buyer’s agent, Karen Flacco-Rosenberg, and we are in the process of taking on another buyer’s agent as we speak.”

Barbara Pronin:  Mike, what do you look for when bringing someone new into the team?

Mike Antonucci: We look for someone who is bright, ready to hit the ground running, and committed to excellent service–someone we feel is a good fit with our team, because we, and most of our clients, all become part of a family.

BP: How do the two of you split responsibilities?

Cathy Antonucci: Michael is basically the team leader and listing agent, out in the field most of the time. Karen and I, and our new agent, act primarily as buyer’s agents. I’m also responsible for transaction coordination as well as our marketing and social media outreach.

MA: Cathy just got her broker’s licenses as well, in Florida and New Jersey. Florida was a preemptive plan, as we have family in the area and would like to expand there in the future–and we are Jersey shore fans. We have a second home there, so we decided to join the MLS in South Jersey for ourselves and for our clients, as we have a few looking to purchase in that area. In all, it will go a long way toward expanding our reach and opportunity.

BP: You are all clearly busy. How do you manage to stay on the same page?

MA: We have a weekly meeting for just that purpose, but we’re often on the phone with each other multiple times in a day.

BP: What is it, do you think, that makes you a go-to team in your market?

CA: The truth is, we are less about commissions and more about customer service. It may sound trite, but we really do go above and beyond to help every customer achieve their goals. We are all about connection and interaction, and our customers almost always become friends. Most of our business now comes from referrals. We put effort into keeping our customers close.

BP: How do you do that?

CA: Mostly by staying in close touch. We give everyone pies at Thanksgiving, and little gifts at the holidays, but more than that, we like to just pop by every now and then to say hello and drop off a little something. We are also involved with many of them at the town festival here in Perkasie and at other local events.

MA: When we say we’re like family, we really are. That’s why so much of our business is by referral.

BP: What can you tell us something about the areas you serve?

MA: Perkasie is a suburb of Philadelphia–a mostly suburban area that attracts a lot of young professionals. Montgomery is mostly rural, known for its inland waterways. Back before 1800, there were a lot of gristmills and sawmills there–and Lehigh County is in the corridor between New York and Philadelphia, so we encompass a good-sized market.

BP: How does that translate to production?

MA: We’ve closed 39 transactions as of September first of this year–about $4 million in sales–and we are on track to have a productive fourth quarter, especially as we bring in our newest team member.

BP: What do you love most about leading a team?

MA: The challenge and the endless variety. Every day is a new opportunity.

CA: I would say connecting with people. Meeting our goals by helping others meet theirs.

BP: Any advice for team leaders starting out?

MA: You get out of it what you put into it. There is a direct correlation.

CA: Lead by example. It’s the best way to mentor and inspire.

Antonucci Team Listing

27 West Wayne Avenue
Easton, Pennsylvania
6 Bedrooms
4 Bathrooms
4,128 Square Feet
0.23 Acres

Listing Price: $699,900

Edited from the listing description: A grand estate home in the highly sought-after neighborhood of College Hill. This 6-bedroom, 4-bath home has exquisite finishes and attention to detail. A gourmet kitchen includes a large island, stainless steel appliances, a wall oven and a copper sink, along with an attached dining area. Also on this floor are a laundry closet and a full bath featuring a quartz countertop vanity and tiled shower and floors. The second floor, you will find 4 bedrooms, with hardwood floors, wall sconces, and built-in bookcases in the hall. This floor also includes 2 fully updated baths with quartz countertops, tiled floors and showers showcasing quality workmanship throughout. The third floo r offers an additional 2 bedrooms and a bonus room with an additional full bath, which includes an original clawfoot tub.

To view the full listing, click here. 

For more information about the team, visit www.antonucciteam.com. 

ShareTweetShare
Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

Related Posts

Affordability
Industry News

Salt Lake City Is 2025’s Most Rent-Affordable City in the World

October 22, 2025
Commission
Agents

More Unrepresented Buyers, More Experienced Agents: Study Finds Consumer Shifts Post-Settlement

October 22, 2025
Growth Through Acquisitions: Strategies to Scale Smarter, Faster
Best Practices

Growth Through Acquisitions: Strategies to Scale Smarter, Faster

October 22, 2025
Applications
Industry News

Mortgage Applications Drop 0.3%; Signs of Growth as Winter Approaches

October 22, 2025
Picture-Perfect First Impressions: Why Every Pixel Counts in Listing Media
Industry News

Picture-Perfect First Impressions: Why Every Pixel Counts in Listing Media

October 22, 2025
Revive Launches AI Platform to Generate Leads and Engage Clients
Industry News

Revive Launches AI Platform to Generate Leads and Engage Clients

October 22, 2025
Please login to join discussion
Tip of the Day

Create a Culture Agents Never Want to Leave

Learn how to define your value, set clear expectations and build accountability systems that grow profit and loyalty. Register early and save (use code EBSAB26 to save 25%)

Business Tip of the Day provided by

Recent Posts

  • Salt Lake City Is 2025’s Most Rent-Affordable City in the World
  • More Unrepresented Buyers, More Experienced Agents: Study Finds Consumer Shifts Post-Settlement
  • Growth Through Acquisitions: Strategies to Scale Smarter, Faster

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X