As the first signs of spring bloom, so does the real estate market. For luxury home sellers, early spring can present a unique opportunity to appeal to discerning buyers. Listing a luxury property early in the spring selling season can help your home stand out to luxury buyers and lessen the stress of selling during the peak season. Read on for ways to help your home stand out to luxury homebuyers.
Why list your home in early spring?
There are many advantages to listing your home in early spring before the market begins to heat up. Here are a few reasons why moving up your selling timeline can help you gain a competitive edge.
- Less competition: Listing your property before the traditional peak season likely means fewer competing listings. High-end buyers will have fewer options, increasing the likelihood of your home standing out.
- Motivated buyers: Many buyers in the luxury market begin their search early to secure their ideal home before summer. These motivated individuals are often ready to act quickly.
- Seasonal appeal: Early spring brings vibrant lawns, fresh mulch, and blooming flowers. A well-staged and manicured outdoor living space can create a welcoming and aspirational setting that can result in offers.
Preparing your home
Hire an experienced real estate agent
The most important step in listing your luxury home is finding an experienced local real estate agent who is well-versed in the local luxury market. This agent should have a thoughtful and personalized marketing plan to get your home in front of the correct audience. This plan may include the right mix of digital and print marketing, photography, events, and leveraging their professional networks.
Elevate the curb appeal
First impressions are everything, especially in the luxury home market. Before listing your home, investing in professional landscaping, repainting the exterior, and clearing and cleaning the pathways will set the first impression of the house. If the landscaping is lacking, the paint is peeling, and the paths are overgrown, this can signal that the more significant features of the home may have also been neglected.
Have the home professionally staged
A professionally staged home is a crucial part of listing any home, especially a luxury home. A staging company that specializes in luxury homes transforms your property from a home that keeps your memories into a house that will appeal to high-end buyers.
Stage the outdoors
With warm weather on the horizon, staging your backyard is equally as important, as these buyers will ideally be in the house by summer. Setting up the outdoor furniture, clearing out seasonal debris, and making sure any water or fire features are working and can be turned on are all ways to highlight this valuable area of the property.
Rely on exclusivity
High-end buyers can be drawn to properties that feel unique and exclusive. Work with your real estate agent to highlight unique home features, bespoke finishes, or custom designs. Hosting invitation-only events or private showings can also elevate your home in this network.
Early spring is ideal to get ahead of the competition. By listing early, you can attract motivated buyers, leverage seasonal appeal, and position your homes as exclusive options in a less crowded market.
