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NAR Names Matthew Cenedella as Chief Financial Officer

Cenedella, who was previously chief operating officer and treasurer for the Women’s Tennis Association, brings extensive financial strategy experience and operational leadership to NAR.

Home Agents
By RISMedia Staff
March 6, 2025
Reading Time: 2 mins read
NAR

The National Association of REALTORS® (NAR) has announced the appointment of Matthew Cenedella as its new Chief Financial Officer (CFO). Cenedella will start March 19, succeeding longtime CFO John Pierpoint, who will retire at the end of the month.

Cenedella brings extensive financial strategy experience and operational leadership to NAR, the organization noted in a release, having held senior roles across multiple organizations, including top audit firms, major corporations and global associations.

Most recently, NAR stated that Cenedella served as chief operating officer and treasurer for the Women’s Tennis Association (WTA). At WTA, Cenedella played a pivotal role in strategic planning, financial development and member relations. Cenedella also shepherded the founding and growth of WTA’s new data division to more than $32 million, and he helped establish WTA Ventures at a valuation of $750 million, making it the first purely commercial women’s tennis organization.

“Matthew’s versatility and his extensive background in finance, strategic planning and operational leadership roles will be invaluable as we continue to strengthen our financial strategies, propel NAR toward a higher-performing workplace and deliver greater value to our members,” said NAR CEO Nykia Wright.

NAR added that prior to his COO role at WTA, Cenedella served as its chief administrative officer, with his oversight extending across key functions including finance, treasury, human resources, compliance, information technology and onsite operations. Before joining the WTA in 2010, Cenedella held finance roles at IMG Worldwide, American Greetings, Nestle Waters, Reader’s Digest Association and Deloitte & Touche.

“I am honored to join NAR at such a pivotal time for the real estate industry,” said Cenedella. “Throughout my career, I have been fortunate to work across diverse financial landscapes, from corporate enterprises to nonprofit associations, and I look forward to leveraging that experience to ensure the organization’s financial strength and to position it for strategic growth where it best suits our mission to support NAR’s members.”

For more information, visit https://www.nar.realtor/.

Tags: CFOChief Financial OfficerMatthew CenedellaNARNational Association of REALTORS®
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