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Century 21 Real Estate to Host Fourth Annual International Week of Giving

The brand will kick off its yearly global charity initiative with a special charity moment during halftime at the 2025 MLS All-Star Game.

Home Agents
By RISMedia Staff
July 21, 2025
Reading Time: 3 mins read
Century

Century 21 Real Estate LLC has announced the launch of itsĀ fourth annual International Week of Giving, a global initiative that unites the CENTURY 21Ā® System in a shared mission to give back to the communities they serve.Ā 

During the week of July 28 – August 1, Century 21 stated it will showcase the brand’s independent brokerages from around the globe and their fundraising events and service activities to support causes that matter most to affiliated agents and local communities—including housing access, food insecurity, disaster relief, education, health and environmental sustainability. The CENTURY 21 International Week of Giving will be highlighted via #C21WithYou social media campaign across the brand’s owned channels and those of its franchisees throughout the week.

ā€œReal estate is about more than just property — it’s about people,ā€ said Mike Miedler, president and CEO of Century 21. ā€œThe International Week of Giving is a powerful reflection of our network’s dedication to making a difference. Whether it’s through work with Easterseals, a national nonprofit organization, local food drives or charity events, the brokers and agents affiliated with the CENTURY 21 brand continue to show up for their communities in meaningful ways.ā€

Century 21 also noted that a cornerstone of its philanthropic efforts is itsĀ 46-year relationship with Easterseals, one of the nation’s leading disability and community services organizations. In 2024 alone, the CENTURY 21 System raisedĀ more than $2.6 millionĀ for Easterseals, bringing itsĀ lifetime total to $141 million.Ā 

ā€œThrough our network of Affiliates, Easterseals provides disability and community services across the country, from early childhood education to job training for veterans,ā€ said Kendra Davenport, president and CEO of Easterseals. ā€œOur 46-year relationship with the CENTURY 21 brand helps make this work possible, leveraging their global network of affiliated real estate brokers and agents to raise millions of dollars for community-based services supporting people with disabilities. This kind of long-term commitment makes a real difference—for Easterseals and the communities we serve.ā€

ā€œThis collaboration is more than a tradition—it’s a testament to the values we share,ā€ saidĀ Greg Sexton, COO of Century 21 Real Estate and a member of the Easterseals National Board of Directors. ā€œI am so proud of the dedicated efforts of the CENTURY 21 Network’s members as they not only raise money but drive awareness for the important work of this remarkable organization. Over the last few years, I have had the privilege of working more closely with the Easterseals team to create synergies that elevate the organization’s impact to more than 1.5 million people served by Easterseals each year. Together, we’re helping to build a more inclusive world where people of all abilities can thrive.ā€

This year, Century 21 also stated it will elevate its message of giving on a national stage by hosting a special charity moment during halftime at the 2025 MLS All-Star Game on Wednesday, July 23 at Q2 Stadium. One special match attendee will have the chance to score a goal on the All-Star pitch and help the CENTURY 21 brand deliver a $50,000 donation to Easterseals. Greg Sexton will be accompanied on the field by Kendra Davenport and local Easterseals program beneficiaries whose lives have been impacted through Easterseals services.

Those looking to support the CENTURY 21 brand’s mission of giving can donate directly to Easterseals at Easterseals.com/C21Giving.

Tags: CENTURY 21Century 21 Real EstateCharityInternational Week of GivingReal Estate BrokeragesReal Estate Charity
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RISMedia Staff

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