Aimed at the mobile consumer, Century 21 recently launched a new marketing campaign. Their campaign, “#SoundsofHome”, is a video series that is designed to stimulate the senses both visually and audibly while taking an innovative approach to marketing to today’s mobile and social consumer. Each of the 15-second four videos are targeted to Facebook users checking their newsfeed and render text on the screen that directs the mobile user to click on the screen to hear the sounds of home. For example:
Auto-play videos do not have sound, to hear bacon frying on a Sunday morning, click or simply spend time at home. Find Yours at C21.com.
Designed to position brokers and affiliated sales professionals well in the hearts and minds of today’s consumers, the first video, featuring a guitar being played by the campfire, was posted on Monday and has reached 19,026 people with 7,740 views. In addition, you may watch and listen to bacon frying, children playing, and wind chimes.
For more information, visit www.c21.com.
