Hake Realty was founded in 1915 when Ray Hake Sr. began selling insurance and brokering real estate from his downtown Worland office. Today, the company dominates the Worland market with 61 percent market share and is a real estate staple in the small, mountain town of 5,400 residents. In fact, Landis Benson, president of Real Living Hake Realty, says Worland is only a few years older than the brokerage itself.
“It’s a privilege to be a part of such a long-standing and respected company,” says Benson. “Our team is thrilled to reach the 100-year milestone because it means 100 years of sustainable success serving our community.”
Benson credits the brokerage’s longevity to a simple business model: “I provide support, encouragement, education and training for our agents to help them achieve more in their business,” he explains. “I don’t worry about the company being successful because I know that if I can make our agents more productive and able to better service our clients, the rest naturally follows.”
To commemorate the anniversary, Hake Realty has adopted a new slogan: “A golden past … A gleaming future,” and Benson says the future couldn’t be brighter for Hake Realty. “Our goal is to always dominate the Worland market,” he says. “The business changes a lot; technology changes a lot but when it comes down to it, it’s still superb professional service that matters and that’s what we’ll focus on for years to come.”
For more information, visit www.realliving.com/Hake-Realty.
