Having sold more homes than any other REALTOR® in the history of the Southwest Indiana MLS, Janice Miller, broker/owner of ERA First Advantage in Newburgh, Ind., understands what it takes to make her clients happy.
Taking the unexpected expense out of home repairs is just one of the many reasons Miller insists each and every seller have home warranty protection from American Home Shield (AHS®).
“Everyone wants a warranty in their lives,” says Miller, who believes that buyers are more inclined to purchase a home with a warranty attached.
For her part, Miller doesn’t even describe the action as selling the warranty. Instead, she expects everyone to get one.
“When I go out on a listing appointment, I’ll say, ‘You do want a warranty, correct?’ and I’ll be shaking my head to stress the point, and they’ll say they do,” explains Miller. “If anyone ever asks why they would want one, I tell them that the buyer will expect a warranty, so it makes sense to cover the home during the listing period.”
For Miller, educating her clients is a key piece of the puzzle, as many sellers don’t realize they can be covered while their home is on the market.
“When I do my net sheet, and show them how much money they’re going to receive when the home sells, it’s already pre-printed on the sheet with a warranty,” says Miller. “When the house sells, there’s always a possibility that something can break—the dishwasher, the air conditioner, the furnace—and if that happens, I know my customers will be taken care of.”
In fact, if something does stop working at any point in the transaction, Miller instructs her clients to call her first so that she can make sure the process is carried out as smoothly as possible.
“I’m a strong believer in customer service, and this is one way that I can better take care of my clients.
“We’ve been with AHS for the last 10 – 12 years. Last year, they paid out $353,000 for just our office alone. The relationship is wonderful,” concludes Miller.
For more information, please visit www.ahs.com/realestate.
