For real estate agents today, having a ubiquitous web presence is the foundation for marketing oneself and conducting business. Having a website an agent can rely on is a must-have component in order to promote listings, properly showcase neighborhood amenities, market highlights and publicize glowing testimonials.
“I started the process with Homes.com in early February and was pleased with the quick response from all parties involved in setting up my website,” says Marian Tankersley of RE/MAX Realty Partners in Morgan Hill, Calif. “The customer service from the initial contact to the website design to the technical support is great.”
Armed with a Homes.com website, Tankersley has the confidence to send clients to her site that is branded to her and her alone, and with a reputable leader like Homes.com standing beside her, the setup was a breeze.
“The setting up of the website was all done by Homes.com with some artistic input from me. I had very little to do other than approve the color schemes, picture choices and placement, and addition of unique pages,” she says. “I love the fact that I can create pages for the local area, schools, etc. that are not on ‘standard’ websites.”
In addition to pages spotlighting the local area, Tankersley also features information on local demographics to help buyers and sellers find the perfect home.
“I love the drop down pages in the community section that describe the four local areas I serve. It also includes an overview of Silicon Valley. Many people think Silicon Valley is a geographic place—this gives me a place where I can give my clients a better understanding of the diversity in our area.”
Along with the various local community pages, Tankersley’s site also prominently displays testimonials on the front page, along with the most-used feature: the home search function.
Customer service, however, is the reason why she chose to go with Homes.com.
“The other website designers I spoke to either did not return my calls or were slow to respond…and that was for the initial contact. Imagine how hard it would have been for me to get support.
“Homes.com’s customer service and tech support are very quick to respond and if they do not have the answer to my question, they will either find it for me quickly or refer me to the department that has it. This rapid response was the reason I chose Homes.com,” says Tankersley.
With the breadth of features and functionalities Homes.com offers, Tankersley can not only properly market herself and her services, but she can also control the experience for her clients—and it all starts with educating her clients on the site.
“My website gives me a tool to get information out there and capture the buyers who are casually looking, as well as serious buyers.”
Thanks to her website, Tankersley is dominating her market and capturing the attention of buyers and sellers at the same time. By increasing her online presence and promoting herself front and center, Homes.com has more than proven to be an essential part of her overall business plan.
For more information, visit connect.homes.com.
