Better Homes and Gardens Real Estate Bradfield Properties has expanded through two mergers, with Austin, Texas-based HomeCity Real Estate and San Antonio, Texas-based Ultimate Realty. The brokerage’s footprint is now 150 agents in Greater Austin, and nearing 400 agents throughout Texas.
“We embrace the coming together of these three brokerages,” says Daniel Dannenmann, president and COO of Better Homes and Gardens Real Estate Bradfield Properties. “It is a truly exciting journey with the sole focus of laying the foundation for scalable growth. We are integrating three cultures, three ways of working and multiple technology tools into one, new organization. We know the value this company will bring to the market will readily compete with any new and emerging brokerage concept. As we the integrate these brokerages forward, Better Homes and Gardens Real Estate Bradfield Properties will re-emerge as a superior and stronger company with over $1 billion in sales volume and over 4,000 transactions annually.”
The brokerage will implement HomeCity’s (RE)gen platform, which offers CRM, end-to-end transaction management, lead management, recruiting and reporting, across all of its offices.
“The implementation of (RE)gen marks a significant milestone in our journey in becoming the ‘Brokerage of the Future,'” says Jim Pfirrmann, CEO of Better Homes and Gardens Real Estate Bradfield Properties. “Not only will it enable our offices to serve agents better across all markets in which we operate, but it will also enable us to take a significant step towards becoming a technology provider—a necessary and coveted move to ensure our leading place in the brokerage business and fuel our future growth.”
“Austin is arguably one of the most competitive real estate markets in the U.S. today,” says Keith Dunham, CEO of HomeCity Real Estate. “The combination of our joint agent populations, superior technology offering and leads provided through both the HomeCity and Better Homes and Gardens Real Estate networks are laying a truly superior foundation for continued success and expansion in the Austin market, Texas and beyond.”
Additionally, the merger with Ultimate Realty combines two growing property management companies: Bradfield Properties’ “Bluebonnet” and Ultimate’s “Ready Rentals,” which now manage over 350 keys.
“By joining the regional real estate powerhouse that is Better Homes and Gardens Real Estate Bradfield Properties, we now become part of a true lifestyle brand that resonates in the hearts and minds of consumers and is relevant in each of their lives 365 days a year,” says Spencer Hasch, broker/owner of Ultimate Realty. “Our affiliated sales associates will now have access to the full suite of technology and resources offered by the brokerage as well as the national brand. We will continue to build upon a superior level of customer service and accelerate the growth of our sales associates through a collaborative environment.”
“This unique and significant merger of three likeminded innovative companies into a single unified powerhouse is a testament to the leadership and innovative at Better Homes and Gardens Real Estate Bradfield Properties,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “We couldn’t be prouder of Jim, Daniel and their accomplished team and to welcome Keith, Spencer and their teams to the Better Homes and Gardens Real Estate network.”Â
For more information, please visit www.BHGRE.com.
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