Real estate can be a lucrative and rewarding industry—if you play your cards right. With what seems to be endless changes taking place within the industry, staying successful (and relevant with clients) is one of the biggest hurdles many brokers and agents face.
What’s the best way to ensure you’re successful when it’s crunch time and you need deals closed? Implement systems that work for you and your clients. Here are three reasons why real estate transaction workflows can help up your game:
- Reduce the Checks and Balances
If you’re like most brokerages, you’ll have agents preparing all of the necessary documentation, while coordinators or managers run proper checks and balances. Without a systematic workflow in place, this process becomes convoluted and time consuming.
Adopting a system that leads agents through a series of dynamic questions sets the stage for the compliance requirements of the transaction, allowing agents to follow the right path and gather the correct documentation for every transaction, every time. Reduce the time it takes to run checks and balances, while also reducing the liability of the office.
- Let Agents Create Better Relationships
The best real estate agents have skills that set them apart from the rest—and much of that has to do with simple soft skills that make them great communicators. Why have your agents bogged down in grunt work that takes them away from what they do best?
The right real estate transaction workflow should eliminate guesswork and empower agents to communicate key transaction details with confidence. When implemented properly, the agent can spend more time on valuable relationships (and less time shuffling through work). We like to call this “Workflows, Not Workloads.”
- Drive Your Brand’s Image Forward
Think of the successful real estate brands, brokerages and agents of the past and today. What comes to mind? Is it a flashy logo? An iconic CEO? An amazing culture or customer experience? More often than not, success starts when the identity of a brand (how said brand wants to be perceived) equals that of its image (how the public sees the brand). If you can address and solve some of the most common client complaints, such as communication or clarity of closing documents, your clients are more likely to want to work with you again in the future—plus, they’ll become organic ambassadors of your brand, speaking highly with others of the processes you have in place to make buying or selling real estate simple. You’ll have a much simpler time growing your brand’s image and referral network.
So, the next time you feel like you’re back-office efforts are no longer driving results, look into investing in a proper real estate transaction management platform, like BackAgent by Propertybase. Our back-office solution combines compliance-driven transaction management and brokerage intranet designed to streamline processes for small teams or the largest of franchises—scalable for growth at every turn.
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