If you’re new to real estate or new to prospecting, cold-calling for listings can force you out of your comfort zone. Many fear the constant rejection that comes with cold-calling, but there are plenty of ways agents can deal with objections.

If you’re new to real estate or new to prospecting, cold-calling for listings can force you out of your comfort zone. Many fear the constant rejection that comes with cold-calling, but there are plenty of ways agents can deal with objections.
Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.
As a real estate agent, you know motivated seller leads are the foundation of your business. But what if you’re overlooking one of the highest-value opportunities? Meet the "tired landlord." Read more.
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