RISMEDIA, June 5, 2008-LeasingDeskTM, a division of RealPage, Inc., and a provider of point of lease systems for the multifamily industry, announced the integration of corporate housing functionality into its resident screening product. LeasingDesk Resident Screening is now the only platform in the industry enabling owners with an integrated and streamlined ability to deliver corporate lease recommendations.
Screening the credit rating of corporate clients is a paper-intensive, time-consuming and subjective process typically managed by on-site staff. LeasingDesk Screening’s expanded functionality now makes its possible for on-site leasing agents to directly enter the corporate information into the system, which returns a credit score and corporate lease recommendation. The enhancement effectively eliminates the application shuffle and eliminates the need for on-site staff to manage evaluations and make credit determinations.
“LeasingDesk is always looking for new ways to increase functionality of the screening process based on client needs,” said David Carner, senior vice president of LeasingDesk. “By adding the corporate housing component into our system, we eliminate the guessing game. With a better recommendation model, owners reduce risk and can increase profitability by capitalizing on this new stream of steady income.”
The offering mitigates risk with a broader review of an applicant company’s financial standing by examining its legitimacy and credit score against current market conditions. Once the company has been approved for corporate leasing, the company-placed resident is processed through LeasingDesk’s criminal screening databases, further decreasing exposure to risk. Now with an accurate, efficient and consistent corporate credit rating, and an approved resident, owners gain a more comprehensive scoring model that provides the most reliable recommendation.
In an effort to simplify corporate leases and develop a consistent recommendation process, Camden Property Trust, one of the largest national multifamily REITs, launched LeasingDesk’s corporate housing screening at its communities with the highest number of corporate leases. The system is expected to increase on-site staff productivity and provide more consistency of processes. The company is also anticipating a boost in profitability by utilizing the accurate financial assessments to build a larger corporate lease client-base.
“We needed a way to make the corporate housing screening process more efficient; faxing an application and a result back and forth was time-consuming and difficult,” said Kristy Simonette, chief information officer for Camden Property Trust. “Since our on-site staff is already familiar with LeasingDesk Screening and the process is integrated, we anticipate on-site and financial benefits from receiving the most consistent scoring recommendations available.”
Camden Property Trust began piloting the program at 10 communities in April 2008 and will roll out the system to the rest of its portfolio in the later part of second quarter.
For more information call 888-484-7132.
