RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Love (and Home Buying) Bring Us Together: Married Vs. Unmarried Couples in the Housing Market

Home Agents
By Jessica Lautz
July 21, 2023
Reading Time: 3 mins read
Love (and Home Buying) Bring Us Together: Married Vs. Unmarried Couples in the Housing Market

Couples who have recently made a home purchase may now be enjoying summer in their new home. Let’s look at their experience in the housing market.

Married couples account for the largest share of homebuyers at 61%, while unmarried couples account for 10% of the market. Notably, unmarried couples are a sizable share of the first-time buyer market at 18%, up from just 4% in 1985. Overall, the typical age of a married couple purchasing is 53, while that of an unmarried couple is 47. 

Married and unmarried couples have a significant leg up in a housing market stifled by a rise in both mortgage interest rates and home prices. Married couples who purchased a home as first-time buyers in the last year typically have a household income of $79,200, while unmarried couples usually have a household income of $72,500. These median incomes give both groups considerably more buying power than single homebuyers.

Perhaps due to age differences and the proliferation of unmarried first-time buyers, unmarried couples are significantly more likely to make financial sacrifices to enter homeownership than married couples. In examining the sacrifices made by unmarried couples, this group more closely mirrors single homebuyers than married couples. Single buyers (46%) and unmarried couples (43%), for example, are both more likely than married couples to cut spending on non-essential goods. Married couples are far more likely not to make any financial sacrifices at 64%.

The reasons cited for purchasing a home show the different motivations of married and unmarried couples when it comes to the home purchase. Both are most likely to purchase because they want to own a home of their own. However, the share is quite different: 36% for unmarried couples compared to 16% for married couples. Additionally, the desire to be close to one’s family and retirement are more common reasons for a married couple’s purchase, whereas a change in a family situation is more common for unmarried couples. 

There are also considerable differences between unmarried and married couples when it comes to choosing a location. Both place affordability and quality of the neighborhood as top factors, but other reasons diverge. While all factors seem more important to unmarried buyers than to married buyers, there is a wider spread between their views on some factors. Unmarried couples are much more likely to be concerned about convenience to jobs and places for pets. Unmarried couples were also more likely to cite a desire to be close to friends and family (also important to single-women buyers) and a desire for more space. 

For more homebuyer and seller trends, check out the National Association of REALTORS®’ Profile of Home Buyers and Sellers at https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers. 

Tags: FinancingHomebuyingJessica Lautzmarket analysismarried couplesNARReal Estate Magazine
ShareTweetShare

Jessica Lautz

Dr. Jessica Lautz is the Vice President of Demographics and Behavioral Insights at the National Association of REALTORS®.

Related Posts

Innovating for the Future: The Technology Shaping the Next Chapter of Real Estate Success
Industry News

Innovating for the Future: The Technology Shaping the Next Chapter of Real Estate Success

November 26, 2025
JCHS
Industry News

Harvard Study Tracks Nonprofit Developers’ Embrace of Factory-Built Homes

November 26, 2025
NAR
Agents

3 Cost-Effective Lead Generation Strategies for Agents

November 26, 2025
Mortgage
Industry News

Mortgage Originations Up Year-Over-Year as Rates Improve

November 26, 2025
Knowing Your Worth: How to Get Paid in a Commission-Wary Market
Industry News

Knowing Your Worth: How to Get Paid in a Commission-Wary Market

November 26, 2025
Real Estate
Agents

The December Issue of Real Estate Magazine Is Now Live

November 25, 2025
Please login to join discussion
Tip of the Day

Crucial Seller Questions You Wouldn’t Have Heard Just a Few Years Ago

As opposed to even recently when sellers would let their agent handle most everything, now many want to be more involved. Read more.

Business Tip of the Day provided by

Recent Posts

  • Innovating for the Future: The Technology Shaping the Next Chapter of Real Estate Success
  • Harvard Study Tracks Nonprofit Developers’ Embrace of Factory-Built Homes
  • 3 Cost-Effective Lead Generation Strategies for Agents

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2025 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X