RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Zillow Mortgage Marketplace Introduces ‘True Cost’ Mortgage Comparison Feature

Home News
July 23, 2009, 3 pm
Reading Time: 1 min read

RISMEDIA, July 24, 2009-Real estate website Zillow.com has introduced True Cost, a new comparison feature within Zillow Mortgage Marketplace that allows borrowers to shop anonymously across multiple loan programs, compare custom quotes and find the most affordable home loan for them.

According to the company, the True Cost feature calculates up front how much a borrower will pay in interest and fees over the time period they plan to live in the home. Borrowers can then compare the True Cost across all custom loan quotes they receive from lenders to determine the best loan for them.

“Truly shopping for a loan and comparing terms and costs on an apples-to-apples basis is excruciatingly difficult for the average consumer to do. This is why so many consumers find themselves in loans they don’t understand,” said Lloyd Frink, Zillow president. “We launched Zillow Mortgage Marketplace to change this, and to put the consumer first, by requiring lenders to break out all fees in a standard form, so consumers can compare custom loan quotes side-by-side. With True Cost, we’ve taken this comparison shopping a step further, and calculate for consumers not just what they’re paying up front or every month, but the true cost over the timeframe they plan to live in a house. This level of transparency has never before been available in mortgage shopping, online or off.”

For more information, visit www.zillow.com.

ShareTweetShare

Related Posts

Zillow Asks for Last-Minute Court Intervention as MRED Threatens to Cut Listing Feed
Agents

Zillow Asks for Last-Minute Court Intervention as MRED Threatens to Cut Listing Feed

May 18, 2026
Team
Agents

Why Team Branding Is a Growth Strategy

May 18, 2026
Compass
Agents

NWMLS Accuses Compass of ‘Bad Faith Litigation,’ Requests Fees in Discovery Dispute

May 18, 2026
Real Estate
Agents

Op-Ed: The Future of Real Estate is Not Going Backward to One-Size-Fits-All

May 18, 2026
Redfin
Agents

Redfin Launches New ‘Early Access’ Search Category for Buyers and Sellers

May 18, 2026
team
Agents

Teaching Background Boosts Las Vegas Brokerage Team Leader

May 18, 2026
Tip of the Day

How to Build a ‘B-Roll Bank’ for Effortless Content

The idea of scripting, lighting and performing for a camera every day is enough to keep even the most ambitious professional on the sidelines. The secret is staying consistent without burning out isn’t working harder on your production—it’s working smarter with B-roll. Read more.

Business Tip of the Day provided by

Recent Posts

  • Zillow Asks for Last-Minute Court Intervention as MRED Threatens to Cut Listing Feed
  • Why Team Branding Is a Growth Strategy
  • NWMLS Accuses Compass of ‘Bad Faith Litigation,’ Requests Fees in Discovery Dispute

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X