RISMEDIA, August 11, 2009-Lender Processing Services, Inc. (NYSE: LPS), a leading provider of integrated technology and services to the mortgage and real estate industries, has announced that its Real Estate Group division is rebranding its vertical ad network to Real Estate and Living Media Network.
Formerly known as Cyberhomes and FNRES MLS, LPS Real Estate Group is now a division of LPS.
The real estate vertical ad network, launched by Cyberhomes in June 2008, was the first of its kind to link directly with real estate agent, broker and MLS Web sites as a way to offer national reach and local targeting for advertisers . Since then, LPS Real Estate Group has increased participation in the network to include nearly 800 Web sites that attract four million unique users each month.
The Real Estate and Living Media Network allows its members to control the type and number of ads placed on their site. Additionally, LPS offers full-service support from an experienced, dedicated LPS Real Estate Group account management team. There are no fees associated with becoming a member, and most Web sites begin earning income immediately.
The new media network name, Real Estate and Living Media Network, more accurately reflects its broadening scope to appeal to advertisers targeting home enthusiasts, as well as the “moving” segment – homeowners who are looking for a new place to live or who are in the process of moving to a new residence. Advertisers can target consumers at every stage of the homeownership lifecycle, giving them unparalleled, hyper-local reach at pivotal points in the home purchase process. Advertisers, such as Bank of America, AT&T, Time Warner, Prudential Real Estate Affiliates, Ditech, Richmond America and Experian, have already taken advantage of advertising with LPS Real Estate Group.
The Real Estate and Living Media Network offers its members nationally recognized real estate content, as well as a syndicated advertising platform that helps them access the $11 billion spent annually on advertising to online consumers. In turn, real estate professionals deliver more value to home buyers and sellers by adding local market information, data/trends, and award-winning editorial pieces to their Web sites, while receiving a continuous income stream from the advertising sold and distributed by the LPS Real Estate Group. The Real Estate and Living Media Network’s content includes neighborhood, school and environment reports, real estate news and feature stories in a programming format that real estate companies can easily integrate into their existing Web sites.
“Each month, the online real estate industry has more than 40 million unique consumers who spend more time visiting local and regional real estate Web sites than national portal offerings,” said Jay Gaskill, president, LPS Real Estate Group. “Our goal is to add value to these Web sites by offering rich content to improve the user experience, together with a turn-key advertising platform that real estate professionals can use to introduce national advertising or local service offerings.”
“Historically, only national media companies have captured a share of the $11 billion advertising spend,” said Prem Luthra, LPS Real Estate Group’s chief sales and strategy officer. “We felt this was an ideal time to help real estate companies capitalize on their Web site traffic and generate income.”
For more information on advertising or to join the Real Estate and Living Media Network, contact 866.599.8623 or e-mail realm@lpsvcs.com to schedule a demonstration.
For more information about LPS, please visit www.lpsvcs.com.
