RISMEDIA, October 9, 2009—American Advisors Group (AAG) has selected veteran film and television actor Peter Graves as its spokesperson for a national media campaign beginning Oct. 12. The new television commercials on national cable and broadcast networks will further promote the value and benefits of reverse mortgages for American seniors and air on cable and national networks.
Graves’ appearance kicks off the second half of a two-part national media campaign, which was begun last month by the company- a campaign that is replete with personalized stories of how reverse mortgages have provided much needed relief from their current financial hardship. The new series of TV ads coincides with the reverse mortgage originator’s release of a new informational DVD, brochure and website launch. Graves said; “It’s wonderful to be part of a company that places customers first and is assisting seniors across the country to improve their lives- AAG really is helping seniors live a better life.”
“We’re very excited to have a Hollywood legend like Graves representing AAG and this important financial product for seniors,” said Reza Jahangiri, CEO of AAG. The national television campaign will better educate seniors about reverse mortgages and promote the personal and patient service AAG provides, he said.
Graves, who was a favorite amongst senior audiences in AAG’s pre-selection testing, is best-known for his starring role in the television series “Mission: Impossible”. Graves played lead role, Jim Phelps, the sometimes gruff leader in the series, which ran from 1967 to 1973 and again in a revival, from 1988 to 1990. In 1971, he won a Golden Globe for Best TV Actor for this role. Graves has also been nominated for three other Golden Globes and an Emmy. He has appeared in 51 films and made more than 130 TV and other appearances since his career began in 1941. His recent roles include “Men in Black” in 2002 and host of Biography on A&E for 58 episodes from 1994-2006.
Benefits of reverse mortgages
The first phase of the AAG campaign began in September and has included television commercials on broadcast and cable stations across the country. The campaign emphasizes the benefits of reverse mortgages and the way a reverse mortgage has helped seniors overcome serious financial hardship. The second phase includes customer testimonials, including the following:
In a very emotional interview, Gregg L. from Oregon says through teary eyes: “The reverse mortgage means so much to me because it’s going to allow us to do things that we never thought we could do.”
“Completing the reverse mortgage meant no more monthly mortgage payments and that is a huge relief. I am very grateful,” said Frances A. from Arizona. “Getting a reverse mortgage with AAG changed our life. It took the stress out of it,” said Gregg and Maurine L.
Growing market
Unfortunately, today’s seniors are facing many economic challenges directly related to their retirement income. Also, longer life spans and rising healthcare costs are increasing the cost of retirement. Additionally, with declining 401 accounts, higher cost of living and reduced pensions, seniors are looking for alternative ways to fund their retirement while still staying in their home. Many seniors are also concerned that there may be a reduction in Social Security benefits in the future.
Seeing these economic and demographic changes, AAG fully expects growth in this sector, especially as property values bottom out and prepare to ascend once again. Indeed, heading into the conclusion of the federal fiscal year on Sept. 30, HUD figures showed a 16% increase in HECM endorsements, year-over-year. (HECM is the FHA Home Equity Conversion Mortgage.)
For more information, visit www.aagreverse.com.
