Something unexpected is happening as AI adoption grows in real estate. Women leaders are showing a more measured, confident approach to AI than their male counterparts.
The 2025 Delta Real Estate Leadership Survey highlights a significant shift from last year. In 2024, female leaders expressed slightly higher concerns about AI risks than men. This year, that has changed. Women leaders now report an average AI concern level of 5.17, noticeably lower than the 6.03 reported by men. Even more telling, only 17.4% of women leaders report high concern levels (7 – 10), compared to 43.1% of male leaders.
That’s a big shift. Women in leadership positions avoid responding with excessive enthusiasm or deep skepticism and instead take a more methodical and pragmatic approach to AI adoption. They are finding ways to integrate it where it makes sense without losing sight of real estate’s fundamental truth: Relationships matter more than technology.
As one respondent put it, “Understanding it well enough to evaluate which AI tools are most beneficial and reliable for us…Fortunately, I know that it’s not as important as relationship building, which is at the core of success in real estate.”
That perspective reflects a common theme. Women leaders are less likely to view AI as an all-or-nothing proposition. The data shows they avoid extreme views, with the majority—60.9%—falling into the moderate concern range (4 – 6 on a 10-point scale). In contrast, men are more polarized, with a much higher percentage reporting either very high or very low concern levels.
Many women-led firms report prioritizing AI in practical ways, implementing tools to streamline business processes while keeping ethical considerations, compliance and data security at the forefront. “Data integrity, security and compliance are our largest concerns as we continue to adopt AI into our business practices,” one top Florida-based real estate brokerage leader noted.
A lingering challenge: legacy systems don’t play well with AI. One leader lamented, “Having outdated platforms that don’t communicate with AI is our biggest challenge.”
That same strategic approach is evident in their willingness to embrace AI while still valuing human connection. Another leader wrote, “(We) need a real human to answer and speak to customers.” This outlook underscores a fundamental truth: While AI can enhance efficiency, real estate remains relationship-driven.
Women-led firms report stronger AI adoption rates and more consistent implementation strategies than their male-led counterparts. In our study, men report higher anxiety about AI, while women are steadily incorporating it into their businesses in ways that make sense for them.
For brokerages navigating AI integration, this data highlights an effective roadmap:
- Start with practical applications instead of theoretical AI discussions.
- Invest in education and ethics before rolling out AI tools.
- Make sure AI improves, not replaces, human connections.
Women leaders are setting the bar as AI continues transforming real estate, not through hype or fear, but through a steady, thoughtful approach that prioritizes innovation and industry values.
For more information, visit https://www.deltamediagroup.com/.
