Michael Minard

Michael Minard is CEO and owner of Delta Media Group, a leading and trusted technology partner for many of real estate’s top brands, and 100% family-owned and operated.

Posts by Michael Minard

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

What Legacy Brokerages Need to Do to Prevent Their Demise

The real estate industry is undergoing a seismic shift as traditional brick-and-mortar brokerages lose ground to modern, digitally-driven competitors. As real estate strategist Mike DelPrete points out, 2023 transactions were down 19% compared to the previous year. Still, tech-centric firms like eXp Realty, Compass and Keller Williams outperformed the market.  The Real Brokerage grew its…

How AI Can Help the Traditional Brokerage Model Survive

In an industry where tradition often trumps technology, a revolution continues to brew. As real estate brokerages cling to the tried-and-true, the question arises: Can the sharp edge of artificial intelligence carve out a future for classic brokerages? Modern brokerages are successfully beating the traditional models through the early adoption and deployment of new tech…

Frugal or Foolish? Why Settling on ‘Free’ Tech Costs You More Than You Think

Real estate brokerage operations carry razor-thin margins. Especially with recent market conditions, brokers are struggling to cut costs. The unfortunate result is that many brokerages are ending up embracing mediocrity. Brokerages are settling for less because they think the bare-bones free (or “freemium”) tech they provide their agents is “just good enough.” Unfortunately, it’s not.…