Michael Minard

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Why do so many brokerages pursue a costly and outmoded “best-in-class” tech strategy when it rarely delivers on its promises? Despite good intentions, assembling a patchwork of standalone tech tools creates a fragmented mess that hinders productivity and drives up costs. The allure of having the “best” often blinds broker/owners to the inefficiencies and frustrations…

Real estate agents today face a marketplace with unprecedented conditions: higher interest rates, rising home prices and historically low inventory. The impact of the commission lawsuits exacerbates all this. More than at any time in history, sellers and buyers alike are scrutinizing the value that a REALTOR® brings to the transaction. These challenges mean your…

Do you have an artificial intelligence strategy for your brokerage? As AI rapidly becomes more embedded into your agents’ smartphones, marketing tools, front office and back-office support systems, having an AI strategy for your brokerage is no longer optional.  Here are three things you need to know to stay ahead. Don’t sit on the fence:…

The year was 1994. Netscape Navigator came to market, Tom Hanks portrayed Forrest Gump and we couldn’t get “The Lion King’s” “Hakuna Matata” out of our heads.  It was also the year two pioneering tech companies were born: Amazon and Delta Media Group. Both tech startups would share a common lineage by building success through…

The real estate industry faces a triad of challenges in today’s marketplace: continued low inventory, delivering fewer sales, stubbornly elevated mortgage interest rates and the potential impact of the commission lawsuits that have already begun to reshape the landscape. As a result, leading industry experts predict tens, if not hundreds of thousands of agents will…

The real estate industry is undergoing a seismic shift as traditional brick-and-mortar brokerages lose ground to modern, digitally-driven competitors. As real estate strategist Mike DelPrete points out, 2023 transactions were down 19% compared to the previous year. Still, tech-centric firms like eXp Realty, Compass and Keller Williams outperformed the market.  The Real Brokerage grew its…

In an industry where tradition often trumps technology, a revolution continues to brew. As real estate brokerages cling to the tried-and-true, the question arises: Can the sharp edge of artificial intelligence carve out a future for classic brokerages? Modern brokerages are successfully beating the traditional models through the early adoption and deployment of new tech…

The influence of women in real estate leadership is growing, as is their impact on the future of the industry. That was one of the most fascinating takeaways from the Delta Media 2024 Real Estate Leadership Survey. Looking at the use of artificial intelligence in real estate, the new study found a significantly higher propensity…

This year will mark a breakthrough in deploying AI in real estate. As AI continues to rapidly advance in its capabilities as a personal assistant, real estate agent teams have become the perfect partner for this cutting-edge technology. The rise of AI in real estate McKinsey reports that within this decade, up to 30% of…

You already use artificial intelligence every day. Your smartphone fixes blurry photos, Alexa wakes you up in the morning or Google Nest answers your random questions.  In real estate, AI has burst onto the scene, causing both excitement and apprehension among industry leaders. As we try to steady ourselves during this technological tsunami, we must…