Technology vendors often think they know what customers want. At Delta, we ask them. Our client broker/owner groups give us constant feedback about our products and services. But beyond our client base, do we really know what other broker/owners and top brokerage executives are thinking, what they want…and need? We decided to reach out, listen…
Saying it’s not easy being a profitable real estate brokerage in today’s market is akin to saying it’s tough running a marathon in Antarctica. Both are possible—but require balancing while moving on ice. Brokers struggle with razor-thin profit margins. So, it’s not surprising that 86% of brokerage leaders say it’s vital that their technology partners…
For at least the past decade, leading real estate tech providers have focused most heavily on customization. Think white-labeled systems that brokerages can purchase and make available to either agents, buyers and sellers, or both groups. This has been especially true for all-in-one platform providers. One real-world example of customization is the naming rights for…
Companies innovate to help meet the current and future needs of their clients. But simply responding to consumer demand isn’t truly innovative. Instead, a continuous cycle of innovation positively impacts every aspect of your firm. By making innovation a core component of your ongoing development as a company, you are strengthening your team’s commitment to…
Research shows that prosperous businesses have high-performing teams working well together to achieve mutual goals. So, what brings your employees together? Two words: core values. Core values are part of a person’s belief system. They comprise what is important to us and what motivates us. Core values control how we behave and how we act.…
At 70.4 million strong and second only in size to the 73.2 million millennials, baby boomers still yield the greatest influence on real estate of any generation. But, most importantly, the pandemic has forever changed the boomer as a consumer. What will this mean for real estate? After all, boomers have possessed the most real…
Leadership author John Maxwell wrote, “Change is inevitable. Growth is optional.” And when real estate markets shift, it provides a massive opportunity for leaders. After spending a decade or two (or three) in this business, you already know that change is an inherent aspect of real estate markets. However, when we are in the middle…
Most successful and established companies understand the value of having a mission statement in place, clearly defined core values, and actionable short-term and long-term goals and objectives. When combined, these elements help establish a company’s path and provide necessary guardrails to keep a firm centered and forward-focused. But at the top of a brokerage’s pyramid…
How do you keep ahead of the competition? The late Apple Founder Steve Jobs said it best: “Some people say, ‘Give the customers what they want.’ But that’s not my approach. Our job is to figure out what they’re going to want before they do.” He then quoted innovator Henry Ford, who once famously said,…
For most brokers, real estate agent adoption of technology is an ongoing struggle—and that’s putting it mildly. Can a brokerage ever get to 100% technology adoption? If you examine survey data, it’s unlikely. According to recent research from the National Association of REALTORS®, nearly half of all REALTORS® (45%) only use a CRM, at most,…
Tools with the lowest engagement often have the lowest awareness, but there's good news, too—tools with low awareness frequently have the highest satisfaction levels among those who do use them. Here are a few strategies to improve awareness of tech tools and increase adoption rates. Read more.
