Let’s face it, winning a “customer for life” is like chasing the Holy Grail in the real estate world. It’s that elusive treasure we’re all after, but despite decades of throwing boatloads of cash into tech and process improvements, it seems to slip through too many fingers time and time again. But there’s a new…
Do you know what’s been around for almost as long as technology itself? Fear of it. This isn’t a unique phenomenon. Fearing innovation is nearly as old as invention itself. Take, for example, the late 1890s, when the bicycle was growing in popularity. According to Discover magazine, many people feared its potential negative impact on…
Artificial intelligence is now part of our everyday lexicon, but remember, when we say AI, we’re talking about software—intelligent algorithms that learn and adapt within the framework developers allow. It’s not “artificial,” simply a powerful tool created by human hands. AI falls into two broad categories. One examines behaviors and traits, adjusting its actions as…
When you got your first smartphone, visiting the app store was kind of fun—remember? But how long did it take all those cool apps to fill up your screens? Like your smartphone, real estate’s digital landscape is increasingly cluttered. Agents are burdened by the weight of standalone tools meant to simplify their lives. Unfortunately, this…
When a real estate agent calls your tech company for assistance, what kind of experience will they have? Will they talk to someone your company has personally selected and coached to help agents get the most out of the product or tool? Or will they talk to an outsourced customer service or tech support staff…
The real estate world is in a frenzy over the uses of the artificial intelligence (AI) machine ChatGPT. Its creator, OpenAI, also made DALL-E, an AI system that creates realistic images and art from descriptions you provide. At Delta Media, we’ve embraced the latest technological advances and continue to build them into DeltaNet 7, our…
Technology vendors often think they know what customers want. At Delta, we ask them. Our client broker/owner groups give us constant feedback about our products and services. But beyond our client base, do we really know what other broker/owners and top brokerage executives are thinking, what they want…and need? We decided to reach out, listen…
Saying it’s not easy being a profitable real estate brokerage in today’s market is akin to saying it’s tough running a marathon in Antarctica. Both are possible—but require balancing while moving on ice. Brokers struggle with razor-thin profit margins. So, it’s not surprising that 86% of brokerage leaders say it’s vital that their technology partners…
For at least the past decade, leading real estate tech providers have focused most heavily on customization. Think white-labeled systems that brokerages can purchase and make available to either agents, buyers and sellers, or both groups. This has been especially true for all-in-one platform providers. One real-world example of customization is the naming rights for…
Companies innovate to help meet the current and future needs of their clients. But simply responding to consumer demand isn’t truly innovative. Instead, a continuous cycle of innovation positively impacts every aspect of your firm. By making innovation a core component of your ongoing development as a company, you are strengthening your team’s commitment to…
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