Michael Minard

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

In an industry where tradition often trumps technology, a revolution continues to brew. As real estate brokerages cling to the tried-and-true, the question arises: Can the sharp edge of artificial intelligence carve out a future for classic brokerages? Modern brokerages are successfully beating the traditional models through the early adoption and deployment of new tech…

The influence of women in real estate leadership is growing, as is their impact on the future of the industry. That was one of the most fascinating takeaways from the Delta Media 2024 Real Estate Leadership Survey. Looking at the use of artificial intelligence in real estate, the new study found a significantly higher propensity…

This year will mark a breakthrough in deploying AI in real estate. As AI continues to rapidly advance in its capabilities as a personal assistant, real estate agent teams have become the perfect partner for this cutting-edge technology. The rise of AI in real estate McKinsey reports that within this decade, up to 30% of…

You already use artificial intelligence every day. Your smartphone fixes blurry photos, Alexa wakes you up in the morning or Google Nest answers your random questions.  In real estate, AI has burst onto the scene, causing both excitement and apprehension among industry leaders. As we try to steady ourselves during this technological tsunami, we must…

As the industry grapples with a significant market slowdown that could linger uncomfortably long, brokerages are scurrying to cut costs. But is that the right direction for growth and success? The harsh reality is that 10 years from now, traditional real estate brokerages will be obsolete. Why? Because they are refusing to evolve, unable to…

Real estate brokerage operations carry razor-thin margins. Especially with recent market conditions, brokers are struggling to cut costs. The unfortunate result is that many brokerages are ending up embracing mediocrity. Brokerages are settling for less because they think the bare-bones free (or “freemium”) tech they provide their agents is “just good enough.” Unfortunately, it’s not.…

Marketing tech tools litter the real estate industry. Brokerages invest tens of millions of dollars annually, attempting to supply their agents with every option. But how can a brokerage get their agents to adopt and make the most of the marketing technology solutions they provide? A telling statistic puts this problem into perspective: Over 40%…

Let’s face it, winning a “customer for life” is like chasing the Holy Grail in the real estate world. It’s that elusive treasure we’re all after, but despite decades of throwing boatloads of cash into tech and process improvements, it seems to slip through too many fingers time and time again. But there’s a new…

Do you know what’s been around for almost as long as technology itself? Fear of it. This isn’t a unique phenomenon. Fearing innovation is nearly as old as invention itself. Take, for example, the late 1890s, when the bicycle was growing in popularity. According to Discover magazine, many people feared its potential negative impact on…

Artificial intelligence is now part of our everyday lexicon, but remember, when we say AI, we’re talking about software—intelligent algorithms that learn and adapt within the framework developers allow. It’s not “artificial,” simply a powerful tool created by human hands. AI falls into two broad categories. One examines behaviors and traits, adjusting its actions as…