Laird Nossuli

Laird Nossuli is the CEO of iEmergent, a data and analytics technology provider for the lending industry, providing powerful market intelligence to lenders of all types and sizes.

Posts by Laird Nossuli

How Real Estate Agents Can Drive Sales While Building Stronger Communities

The face of homeownership is changing. Diverse households—especially Hispanic, Black, and Asian families—are driving housing demand and will account for more than 70% of net new homeowners in the coming decades, according to the Urban Institute. Yet these groups remain underserved due to persistent barriers like misinformation, credit access issues and limited affordable inventory. Real…

Tip of the Day

6 Key Numbers Buyers Must Examine Before Committing

“The rate should never be treated as a yes-or-no answer,” says Nick Nastos, founder of Chicago’s Property Shop. “I would be more concerned about a buyer closing with no emergency fund than one accepting a slightly higher rate with a manageable payment and cash still in the... Read more.

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