Dionna Hall

As CEO of BeachesMLS and the Broward, Palm Beaches & St. Lucie Realtors®, Hall’s leadership in 2025 was felt nationally. She served as co-chair of NAR’s MLS Policy Risk Assessment PAG, a member of NAR’s MLS Technology and Emerging Issues Advisory Board and NAR MLS Policy Committee, while also chairing multiple Council of Multiple Listing Services (CMLS) initiatives, including the Nominating Committee, Awards Committee and the CMLS/RESO Merger Task Force. A past chair of CMLS and current board member, Hall’s thought leadership consistently centers on post-settlement best practices, MLS innovation, data transparency and consumer trust.

One of Hall’s most visible accomplishments last year was the expansion of the award-winning Only a Realtor® consumer campaign. In 2025, she spearheaded licensing agreements with Realtor® associations across Florida and beyond, dramatically expanding the campaign’s reach. The latest installment, Perfect Strangers, used emotional storytelling to educate consumers on buyer representation and the risks of purchasing without professional guidance—strategically timed to align with sweeping NAR settlement changes and shifting consumer awareness.

In 2025, she onboarded the Checkmate compliance system and launched a new analytics dashboard with Solid Earth. BeachesMLS introduced a custom-built, AI-driven backend listing system using conditional logic to streamline listing input and management. She further expanded the association’s AI-powered Zendesk chatbot, allowing staff to focus on higher-level support while maintaining strong satisfaction scores.