Sara Bentson

Sara Bentson has redefined strategic marketing leadership at Anywhere Real Estate by bridging the gap between complex product innovation and agent adoption. Overseeing go-to-market strategies for six iconic brands—including Better Homes & Gardens Real Estate, Century 21 and Sotheby’s International Realty—Bentson reaches a network of over 200,000 agents. In 2025, she orchestrated the high-profile enterprise launch of Canva Enterprise, providing a scalable, professional creative solution for agents nationwide. She also pioneered the company’s first “Network Activation” strategy, a framework that successfully aligned over 30 cross-functional partners to streamline how new products and partnerships are communicated and adopted.

Bentson’s impact is rooted in data-driven validation; she leveraged the Anywhere Product Advisory Board to refine product-market fit, accelerating three major AI-enabled platform pilots to full-scale readiness. A graduate of the prestigious 2025 Ascend Executive Leadership Program, she has shifted from being a real estate “newcomer” with a luxury retail background at Tiffany & Co. to a core industry strategist. “Inspiring others to grow while working together to build best-in-class strategies that empower our agent and broker entrepreneurs—that’s unbeatable,” Bentson shares. Her ability to pivot strategies in real-time while managing complex, cross-brand launches has set a new benchmark for marketing excellence at Anywhere.