While the process for homeowners to sell a big house, buy a smaller one and turn a hefty profit may seem simple to outsiders, there are a lot of moving parts (pun intended). The biggest one is where owners will live next. The idea of selling their home without knowing precisely what lies ahead will often keep them out of the market altogether.
In this exclusive RISMedia Premier Report, experienced agents and brokers explain how to address issues that arise during the process, areas where downsizing is most and least popular, social media tips to help make it happen and much more.
Key takeaways include:
- Tapping established relationships, and recognizing signals about someone being open to a move, can provide a wealth of clients ready to downsize.
- Working through the emotional toll of leaving a home where someone has lived for decades, and the challenge of finding newly built smaller homes.
- Educating sellers on the financial intricacies of downsizing and guiding clients with age-related mobility issues who require certain types of homes.
- Impressing potential clients by positioning your social media to make it obvious which homes are ready-made for them
Section 1: How to Connect With Homeowners Open to Downsizing
Real estate professionals around the country share the specific ways they find and sign clients ready to buy and move shortly thereafter.
Section 2: The Downsizing Dilemma: Addressing Issues Old and New
While some challenges for those considering downsizing have been long established, there are new ones that have made it even harder for many.
Section 3: Understanding and Overcoming Downsizing Downers
With age-related and other issues stymieing even enthusiastic downsizers, agents need to fine-tune their skills to overcome such challenges.
Section 4: Why Smaller Homes Don’t Always Mean Smaller Bills
When storage, double moves, new furniture, renovations, HOA fees and more are taken into account, expenses can add up quickly.
Section 5: Website Keywords and Phrases to Entice Downsizing Buyers
With homebuyers almost always checking portals and websites for available homes, here’s how to catch the eye of those looking to downsize.
