RISMEDIA, June 24, 2010—In its continued quest to offer innovative solutions to the brokerage community, PCMS Consulting announced two new technology partnerships within its Internet Services Group. The company has signed strategic marketing agreements with 1CAVO of Denver, CO and Digital Docs.net of Orlando, FL.
According to the company, 1CAVO provides an outsourced Internet lead management solution which combines lead management software with a call center that guarantees calls on Internet inquiries within 15 minutes, 7 days a week. Founder, Bradley Miller, notes some disturbing statistics that is making this service very attractive to brokerages who believe they are missing revenue opportunities as a result of the fact that:
-48% of Internet leads are not responded to (California Association of Realtors);
-7% of Internet consumers are not ready to buy within 30 days but remain interested in more information (California Association of Realtors); and,
-52% of Internet consumers expect a response within one hour (California Association of Realtors).
Digital Docs.net, founded in 2001, optimizes real estate brokerage sales and profits through their Digital Closing Docs with Forever Marketing platform. This one-of-a-kind technology dramatically improves automated post-closing client contact for the real estate agent and also notifies the agent and broker when the client returns to the market, thus increasing repeat business. Since Digital Closing Docs integrates with the title agency, it also increases agent capture rates (and monthly order count) of the broker’s owned (or affiliated) title agency. “Our Forever Marketing platform is the only technology of its kind that automatically keeps the agent linked to the client for as long as the homeowner owns their home.” states Digital Docs.net founder Robert Reich.
“Our industry needs to reinvent itself. Every service we offer and technology we represent helps brokerages do just that.” says Jose Perez, President of PCMS. “These two exciting partnerships directly address two of the most glaring weaknesses our industry struggles with: Internet lead management and professional client follow up.”
PCMS client, The Strata Group, a 200 agent, seven office brokerage in the Baltimore, MD area is in the process of implementing both of these products simultaneously and is optimistic they will provide significant returns. “We want to be leaders and innovators in our market. Both of these products will not only result in more business, but they will be excellent listing and recruiting tools that will clearly differentiate us from the competition,” states William Yerman, President and CEO of Strata.
While 1CAVO began operations earlier this year, in addition to Strata, they already boast several other leading multi-office brokerages as clients. “Many companies are struggling with Internet leads due to the fact that it is not cost-effective enough to establish their own call center,” states Miller. “That being said, they realize there is a significant opportunity cost due to missed Internet lead conversions.”
Digital Docs.net is an established player in the title industry with customers in 18 states. Their engagement with PCMS is a result of their desire to bring this highly successful and necessary service to brokerages that either have an existing in-house or outsourced title relationship. In less than 30 days, through the assistance of the PCMS team, Digital Docs.net has already closed three transactions with brokerage companies and is in talks with several other large industry players.
For more information, visit www.pcmsconsulting.com.
