RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Lofty Launches MCP Server, Gives Brokerages an Open Foundation for AI Strategy

Brokerages can now combine Lofty’s built-in Agentic AI with their own AI agents, proprietary data and business systems through one open platform.

Home Agents
By RISMedia Staff
October 5, 2026, 1 pm
Reading Time: 2 mins read

Lofty has announced the release of Lofty MCP Server—a new capability that offers brokerages a secure way to connect with other AI tools, data and proprietary workflows direct from the Lofty platform.

According to a release, Lofty’s MCP Server is designed to provide brokerages with the open extensibility needed to maximize AI investments, and enables firms to leverage the power of Lofty AOS while also integrating their own custom AI agents and brokerage-specific systems. By delivering both the foundation and the flexibility to harness the power of AI within their unique business setting, Lofty provides brokerages with the AI innovations they need to drive meaningful business growth.

Lofty states that as brokerages increasingly look to AI to improve productivity, operational efficiency and business performance, the ability to connect existing AI agents, proprietary data and established workflows has become increasingly important.

In the release, Lofty AOS already provides powerful out-of-the-box agentic AI capabilities. Its AI agents can proactively identify opportunities, determine next steps and execute workflows without requiring users to be AI experts, write prompts or manage integrations. For brokerages that want to go further and also leverage proprietary AI technology, Lofty MCP provides a simple pathway to connect brokerage-specific systems and custom AI agents directly to the Lofty platform.

Lofty MCP is based on the Model Context Protocol and offers a standardized way to make Lofty accessible to MCP-compatible AI clients while maintaining the controls and authentication required for business use, the report states. Without requiring any custom integration code, Lofty MCP can enable AI agents to read information from Lofty and other sources, analyze business activity and—where authorized—take action within the platform.

For example, a broker could connect an in-house AI agent to Lofty and ask it to identify the most neglected opportunities in the database or identify which leads showed strong buying intent in the last 30 days but haven’t been contacted in a week. Instead of simply surfacing information, connected AI agents can be designed to help brokerage leaders identify opportunities, initiate workflows and act on business insights.

“Brokerage leaders understand the transformational power of AI, but AI is only as valuable as the business context it can access,” Lofty CEO Joe Chen said. “Lofty brings together a brokerage’s people, data and workflows into one operating system, and now we’re making that intelligence securely accessible to the AI agents our customers choose to use. Whether they’re leveraging Lofty’s own agentic AI or external AI tools, Lofty remains the trusted foundation connecting their business context with AI to drive better outcomes.”

For more information about how Lofty’s MCP can help brokerages connect AI to the systems that run their business, click here.

Tags: Agentic AIAI InnovationBrokeragesJoe ChenLoftyLofty AILofty AOSLofty MCP
ShareTweetShare

RISMedia Staff

Related Posts

Agents

Court Report: Vishal Garg Wins Majority Votes, Set to Oust 5 Directors; Compass/CRMLS Tensions Spike

October 5, 2026
Agents

Fathom, Bed Bath & Beyond Parent Merger Is Called Off

October 5, 2026
Brokers

Long & Foster Names Daniel Dennis President & CEO

October 5, 2026
Mortgage and real estate concepts
Economy

Mortgage Rates Hit 3-Year High; Economists Foresee Stalling Market

October 2, 2026
Economy

Labor Market Misses Projections; BLS Revisions Reveal a Downward Slope

October 2, 2026
Agents

Regional Leaders Talk Success Strategies at CEO & Leadership Exchange

October 2, 2026
Please login to join discussion
Tip of the Day

Harnessing the AI Juggernaut

Tech leaders unpack the myths, realities and transformative path of artificial intelligence in real estate. Read more.

Business Tip of the Day provided by

Recent Posts

  • Court Report: Vishal Garg Wins Majority Votes, Set to Oust 5 Directors; Compass/CRMLS Tensions Spike
  • Fathom, Bed Bath & Beyond Parent Merger Is Called Off
  • Long & Foster Names Daniel Dennis President & CEO

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X
No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2026 Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.