First Team® Real Estate recently launched a new marketing campaign focusing on the profound, positive impact its agents make in their clients’ lives, the company has announced. The campaign comes with the announcement that the company was named the favorite real estate firm in the Orange County Register’s 2011 Best of Orange County reader’s poll. More than 100,000 consumers voted in the online survey.
According to the company, the “My Story” campaign features First Team clients from throughout Southern California sharing how their agents helped them solve problems, overcome challenges and reach personal or professional goals. A different story will be featured each month for one year. Aimed at home buyers and sellers in a challenging real estate market, the campaign highlights the close relationships between First Team agents and their clients that underlie the agents’ ability to anticipate, meet and exceed their clients’ needs.
Harnessing the power of a fully integrated marketing campaign, each client story is portrayed in print advertising and online at www.FirstTeam.com/MyStory. Here, visitors can read the full story and watch it in a short video produced by award-winning filmmaker, Tasha Oldham, founder and CEO of My Story, Inc.
The premiere story brings viewers to the Lake Forest house of The Teen Project, Inc., which provides a home and skills for gaining independence to girls aged out of foster care with no home to return to. In 2008, Lauri Burns, founder of The Teen Project, Inc., and a leading advocate for emancipated foster youth, purchased the house with the help of a First Team agent. Local builders renovated the home’s interior and added three bedrooms at no or reduced cost. The agent donated $14,000 to purchase furniture for the six remodeled bedrooms, one of which had been designed by Extreme Makeover: Home Edition’s Didiayer Snyder.
For more information, visit www.FirstTeam.com.
