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Sotheby’s International Realty Brand Introduces Luxury Website for Historic Market Segment

Home News National
August 7, 2013, 4 pm
Reading Time: 2 mins read

Sotheby’s International Realty Affiliates LLC recently announced the launch of a branded website for the Historic specialty market.

The specialized website, which can be found at HistoricpropertySIR.com, matches the look and feel of the Sotheby’s International Realty® website, sothebysrealty.com, and provides detailed Historic lifestyle and listing information and resources. The website enables buyers and sellers to search for the finest properties in this popular segment and the sales professionals who represent them. It covers a full spectrum of lifestyle types and properties including: landmarks, properties of design and historic significance and properties that are on the National Registry.

The Historic specialty market website launched with more than $1.6 billion of historic property listings worldwide. The website joins the brand’s previously launched Farm & Ranch, Waterfront, Ski and Golf specialty market websites.

All of the brand’s specialty market websites highlight notable sales and feature geographic area-focused sections and advanced search capabilities.

“Time-honored properties offer living legacies for those that own them,” says Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “We created the Historic specialty market website to celebrate these homes. From centuries-old European castles to pre-Revolutionary War plantations to National Registry landmarks, we are proud to represent some of the finest historical properties in the world: those that carry the soul and unique attributes of those who have called them home. These special properties require skill to effectively market, and our network of professionals has access to our innovative marketing tools and global connections, helping bring new life into these special homes.”

The Sotheby’s International Realty® network currently has more than 13,000 sales associates located in approximately 670 offices in 49 countries and territories worldwide. Each office is independently owned and operated.

For more information, visit www.sothebysrealty.com.

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Beth McGuire

Beth McGuire

Recently promoted to Vice President, Online Editorial, Beth McGuire oversees the editorial direction and content of RISMedia’s websites, and its daily, weekly and monthly newsletters. Through her two decades with the company, she has also contributed her range of editorial and creative skills to the company’s publications, content marketing platforms, events and more.

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