Today’s luxury homeowners and buyers are savvier and more confident than ever. They know what they want and have the resources and capabilities to get it. Gone are the days when overwhelming amounts of square footage equate to a dream home. The affluent consumer now seeks multiple homes to fit their lifestyle needs and extra amenities.
Better Homes and Gardens® Real Estate recently released national survey findings from 500 luxury homebuyers, revealing the value these consumers see in homeownership. Findings indicate that 75 percent of luxury homebuyers believe homeownership is a more sound investment than the stock market and 57 percent of employed luxury homeowners believe homeownership is a bigger indicator of success than their job or title.
“The luxury consumer is considered a trendsetter in most industries, and to see the strong connection this consumer has with ‘home’ is very significant as we look at the real estate market as a whole,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The luxury homebuyer has high standards and invests the money, the time and the commitment to making their home fit their needs and reflect who they are. It’s remarkable that they do this so well that nearly all—93 percent—believe their house is the best one on their block.”
