“Put every penny you make back into the business,” says Roxann Taylor, Broker/Owner with Engel & Völkers Dallas Southlake in Southlake, Texas. Read on for more of Taylor’s top tips for success.
Region served: The Dallas/Fort Worth Metroplex
Years in real estate: 40+
Number of offices: 1, plus one opening in January
Number of agents: 20
Best tip for a successful meeting: I always bring someone in to share something of interest. I also share local news and charity information with my advisors (agents).
Key to staying profitable: Put every penny you make back into the business. Also, be active in the community by working with charities that are close to your heart.
Best recruiting technique: My problem is having too many people who want to work with us. Therefore, I look to recruit advisors with a high level of experience, whether in local real estate or another field.
Of all the real estate companies out there, what immediately resonated with you when you first learned about Engel & Völkers?
I had been looking for a new business model for about four years. Since my business is set up as a team, I needed to be sure that if something ever happened to me, my current team could be somewhat independent. Engel & Völkers emulates the same core values that I have, from their support of charities to the way they handle their people. In addition, when I saw the IT support, technology and tools they had to offer—as well as the great people I would be working with at the corporate level—that made a big first impression.
What ultimately convinced you to affiliate with Engel & Völkers?
Every person within the organization has a real estate background, which isn’t the case with many of the larger brands. Not only is Engel & Völkers willing to support me in reaching my own personal goals, they also granted me exclusivity in the Dallas Metroplex market. There was no hesitation in signing with them since the exclusivity agreement was contingent on me following through with my commitments.
Were there any issues you had to anticipate when you announced you were bringing Engel & Völkers to Dallas Southlake?
Because their practices and philosophies are so consistent with what I was already doing, it was a no brainer for me. Now that the partnership has been established, my team members are excited about being their own brand while continuing to receive my mentoring and Engel & Völkers technical support.
In what ways are you creatively promoting your new Engel & Völkers brand?
Having always been involved with the local schools in the area, I recently partnered with four local companies to buy an electronic scoreboard for our Carroll Dragons of Southlake High School. I also worked with a local TV station to get the away championship games broadcast so folks here at home could watch. All my commercials touting the new Engel & Völkers brand aired on those broadcasts.
For more information, visit www.dallassouthlake.evusa.com.
