RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

Will Drones Play a Role in Marketing Your Home This Year?

Home Consumer
By John Voket
February 24, 2015, 4 pm
Reading Time: 2 mins read

drones_marketing_homesIn the coming months as new, fresh crops of homes begin going on the market, the buzzing sounds of landscaping equipment on the ground may be joined by a new buzz – up over your head.

Not to drone on, but I have been following the lofty pursuit of real estate professionals and their potential contractors to use drone or unmanned low-altitude aircraft to capture new and potentially attractive perspectives of properties going on the market.

A blog from Andrew Sims of the Birmingham Association of REALTORS® in mid-January informed colleagues about new developments in drone use for commercial real estate caught my eye. Similar interest apparently exists for residential real estate marketing.

Sims reported that the U.S. Federal Aviation Administration (FAA) granted permission to a REALTOR® from Tucson, Arizona to use an unmanned aerial vehicle (UAV), or drone, to create marketing videos for commercial purposes.

Sims, like many of his colleagues across the nation, are wondering when or how soon these federal permissions may be relaxed for the benefit of all real estate consumers. Currently, restrictions and penalties for illegal operation are still in force – and the FAA is says to be auditing real estate websites and advertising for illegal drone photography.

On February 15, the FAA proposed a framework of regulations that would allow routine use of small unmanned drones, along with safety rules for many small drones under 55 pounds conducting non-recreational operations.

The rule would limit flights to daylight and visual-line-of-sight operations, addresses height restrictions, operator certification, optional use of a visual observer, aircraft registration and marking, and operational limits. The proposed rule also includes the possibility of an additional, more flexible framework for “micro” drones under 4.4 pounds, which can still carry high definition cameras.

Prior to finalizing any expansion of small drone use beyond that single Arizona agency, the FAA has opened a 60-day public comment period on proposed regulations for anyone who wants to support or offer opposition to these draft regulations.

John Voket

John Voket is a contributing editor for RISMedia.

Related Posts

Zillow Revenue Up Again in Q4 2023, but Annual Net Loss Persists
Agents

Out With the Old? Not Quite, When It Comes to Who Owns Homes

April 6, 2026
Court
Agents

COURT REPORT: eXp, Weichert Get Settlement Sign-off in Copycat Suit; Hardy Suit Thrown Out

April 6, 2026
NWMLS
Agents

Northwest MLS Fires Back at Compass With Counterclaim; New Washington Law May Not Be Enough to Stop Private Listings

April 6, 2026
Listings
Agents

The Future of Listings Depends on Access, Not Exclusivity

April 6, 2026
Rathe
Agents

Getting (to) Real: How and Why One Team Leader Made the Call to Change Brands

April 6, 2026
Lofty Launches Homeowner Agent to Improve Seller Lead Generation
Agents

Lofty Launches Homeowner Agent to Improve Seller Lead Generation

April 6, 2026
Please login to join discussion
Tip of the Day

5 Key Reasons FSBOs Regret Not Using a Real Estate Agent

Some homeowners think selling their properties with no agent will save gobs of money on commissions. Almost always they come to regret it, settling on a price that could have been better, not to mention spending way more time on the process than they envisioned Read more.

Business Tip of the Day provided by

Recent Posts

  • Out With the Old? Not Quite, When It Comes to Who Owns Homes
  • COURT REPORT: eXp, Weichert Get Settlement Sign-off in Copycat Suit; Hardy Suit Thrown Out
  • Northwest MLS Fires Back at Compass With Counterclaim; New Washington Law May Not Be Enough to Stop Private Listings

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2026 Newsmakers
    • 2025 Newsmakers
    • 2024 Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2025 Power Broker
    • 2024 Power Broker
    • 2023 Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2026 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X