Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Fortunately, I have always been respected and looked to as one willing to examine the greater consequences, from a real estate perspective, surrounding major technological advances. Unfortunately, I believe many in our industry merely default to what can become wholesale and complete capitulation. Case in point: While serving as CEO of Realtor.com, when the internet…
Above: Christy Budnick, CEO of Berkshire Hathaway HomeServices, shared the brand’s forever vision: the “where” we need to go and purpose; the “why” behind everything we do. Las Vegas, for millions of visitors, evokes innumerable images and memories, which include two-person entertainment acts. Most notably, Penn and Teller, Siegfried and Roy, and for boomers like…
Above: Christy Budnick, CEO, Berkshire Hathaway HomeServices One of Christy Budnick’s favorite Warren Buffett quotes is, “You only find out who is swimming naked when the tide goes out.” Earlier this year at the Berkshire Hathaway HomeServices Sales Convention in Louisville, Kentucky, the CEO shared the quote with the audience of more than 5,000 real…
Above: Christy Budnick, CEO, on stage during her Keynote Speech at Sales Convention 2022 in Louisville, Kentucky. Berkshire Hathaway ranks as one of the world’s most trusted brands. Such exalted brand status and trust can create what is known as the “halo effect.” This effect extends a consumer’s trust in Berkshire Hathaway to Berkshire Hathaway…
Have you researched how your real estate brokerage or brand’s research and development division functions, or who heads it up? For example, what is being researched, and how does such research inspire corresponding development? To whom does your research and development executive or division report? Have you determined what specific tasks should be assigned to…
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
