Allan Dalton

Posts by Allan Dalton

Beyond the Halo Effect

Above: Christy Budnick, CEO, on stage during her Keynote Speech at Sales Convention 2022 in Louisville, Kentucky. Berkshire Hathaway ranks as one of the world’s most trusted brands. Such exalted brand status and trust can create what is known as the “halo effect.” This effect extends a consumer’s trust in Berkshire Hathaway to Berkshire Hathaway…