Allen Alishahi

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

One thing will always be true in our industry: change is constant. When the pandemic hit, we all had to adapt quickly as far as the way in which we were showing and marketing homes. Now that we’ve adjusted, it’s time to change once again. We don’t need another overhaul, but we need to make…

The companies that survived the peak months of the pandemic were the ones that adapted quickly to the changing conditions and continued to evolve as each phase of the virus brought new challenges. I’m reminded of the concept behind the book “Antifragile” by Nassim Taleb, the same author behind “The Black Swan” theory. His premise…

The pandemic has brought about changes to our industry on so many levels, including a few benefits that have come as a surprise. I’ve previously written about the unexpected benefits of remote closings, so now I’d like to share the changes I’ve seen in luxury listings—both marketing them and winning over sellers so they list…

One of the most fascinating shifts to come out of the past year has been the way conversations have changed for the better between agents and clients even though we’re spending less time together in person. While the real estate industry is built on relationships, it’s been a longstanding belief that we have to meet…

While we’ve made it through the worst of the pandemic, now is the time to take a look at the lasting impacts it will have on our industry. There will no doubt be many more unexpected benefits to analyze in the coming months, but here, I’d like to share two such benefits that have come…

Even though this year’s spring housing market has seen a major interruption to the normal way of doing business, there will still be a need for open houses once things return to normal. Certainly, one topic of conversation that has taken place during all this downtime is how to make open houses even more worthwhile.…

Even though this year’s spring housing market has seen a major interruption to the normal way of doing business, there will still be a need for open houses once things return to normal. Certainly, one topic of conversation that has taken place during all this downtime is how to make open houses even more worthwhile.…