RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
  • Agents
  • Brokers
  • Teams
  • Marketing
  • Coaching
  • Technology
  • More
    • Headliners New
    • Luxury
    • Best Practices
    • Consumer
    • National
    • Our Editors
Join Premier
Sign In
RISMedia
  • News
  • Premier
  • Reports
  • Events
  • Power Broker
  • Newsmakers
  • More
    • Publications
    • Education
No Result
View All Result
RISMedia
No Result
View All Result

How to Make Open Houses Even Better

Home Agents
By Allen Alishahi
April 17, 2020
Reading Time: 2 mins read
How to Make Open Houses Even Better

Even though this year’s spring housing market has seen a major interruption to the normal way of doing business, there will still be a need for open houses once things return to normal. Certainly, one topic of conversation that has taken place during all this downtime is how to make open houses even more worthwhile. Here are a few ideas for how to not only get more people in the door, but also make it a branding event for your brokerage.

Bring Experts to the Open House
If you have team members with certain types of expertise that would appeal to people in that community (or people who would be interested in that type of property) you can advertise the event as one where experts will be on hand to answer any questions. For example if the neighborhood has strict planning or zoning laws, you can list the agents who have navigated the system for their clients (and, if appropriate, show a picture of the home’s exterior) and say they’ll be at the open house for anyone who is thinking of doing a remodel.

In a similar vein of having agent experts, you can also create interest by bringing in local design and remodeling experts and let the neighborhood know that they will be on hand to give advice. Make sure your advertising makes it clear everyone should bring their plans, mood boards and design ideas so they can ask detailed questions.

If the house is in a high-density area, you could even go so far as to have the expert host a workshop—whether it is on choosing the right colors or gardening tips if the property has a great yard. This obviously has the potential to become more work for the expert (and possibly the agents) so it may not make sense in the majority of cases. While it does help brand your brokerage, it is only worth it if it will bring in more visitors and generate buzz for both you and whomever you are bringing in to host the event.

Partner With the Owners to Make It a Party
I’ve even seen one agent have a cooking demo and tasting event with a cook from a local popular restaurant. This was for a very high-end property, which was designed for entertaining large crowds, so it made sense to host an event that showed off the entertaining spaces. Plus, it gave the sellers a chance to bring the neighbors together to thank them for being such a great community and for potential buyers to get a feel for the neighborhood.

Even with all the online resources that can give potential buyers a feel for a property, I’m still finding value in hosting open houses so you meet people in person. By turning the afternoon into an event that provides a service, it helps demonstrate the breadth of knowledge your brokerage has access to and gets more people in the door. A win/win for everyone.

Allen Alishahi is president of ShelterZoom. For more information, please visit www.shelterzoom.com.

Tags: Open House IdeasOpen HousesShelterZoom
ShareTweetShare

Allen Alishahi

Related Posts

DOJ Looks to Intervene in Another Antitrust Case Against NAR
Agents

DOJ Looks to Intervene in Another Antitrust Case Against NAR

January 31, 2023
Home-Price Gains Continued to Cool in November
Agents

Home-Price Gains Continued to Cool in November

January 31, 2023
NAR Names Chicago REALTOR® Marki Lemons Ryhal the New Host of ‘Drive With NAR’ Podcast
Agents

NAR Names Chicago REALTOR® Marki Lemons Ryhal the New Host of ‘Drive With NAR’ Podcast

January 31, 2023
Berkshire Hathaway HomeServices Unveils New Global Brand Identity
Agents

Berkshire Hathaway HomeServices Unveils New Global Brand Identity

January 31, 2023
Practical Strategies for Your Team to Create and Reach Goals
Agents

Practical Strategies for Your Team to Create and Reach Goals

January 31, 2023
3 Things You Can Do This Week to Improve Team Communication
Agents

3 Things You Can Do This Week to Improve Team Communication

January 31, 2023

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Tip of the Day

PPC Has Great ROI!

You can dial in your PPC with a great CRM and often get 5-10x ROI. Learn more.

Business Tip of the Day provided by

Recent Posts

  • DOJ Looks to Intervene in Another Antitrust Case Against NAR
  • Home-Price Gains Continued to Cool in November
  • NAR Names Chicago REALTOR® Marki Lemons Ryhal the New Host of ‘Drive With NAR’ Podcast

Categories

  • Spotlights
  • Best Practices
  • Advice
  • Marketing
  • Technology
  • Social Media

The Most Important Real Estate News & Events

Click below to receive the latest real estate news and events directly to your inbox.

Sign Up
By signing up, you agree to our TOS and Privacy Policy.

About Blog Our Products Our Team Contact Advertise/Sponsor Media Kit Email Whitelist Terms & Policies ACE Marketing Technologies LLC

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

No Result
View All Result
  • Home
  • Premier
  • Reports
  • News
    • Agents
    • Brokers
    • Teams
    • Consumer
    • Marketing
    • Coaching
    • Technology
    • Headliners New
    • Luxury
    • Best Practices
    • National
    • Our Editors
  • Publications
    • Real Estate Magazine
    • Past Issues
    • Custom Covers
  • Events
    • Upcoming Events
    • Podcasts
    • Event Coverage
  • Education
    • Get Licensed
    • REALTOR® Courses
    • Continuing Education
    • Luxury Designation
    • Real Estate Tools
  • Newsmakers
    • 2023 Newsmakers
    • 2022 Newsmakers
    • 2021 Newsmakers
    • 2020 Newsmakers
    • 2019 Newsmakers
  • Power Broker
    • 2022 Power Broker
    • 2021 Power Broker
    • 2020 Power Broker
    • 2019 Power Broker
  • Join Premier
  • Sign In

© 2023 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.

X