Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
The term “redlining” may evoke images of 1930s bankers and real estate men drawing segregated maps in smoke-filled back rooms, but a growing log of settlements announced by the Civil Rights Division of the U.S. Department of Justice (DOJ) suggests that redlining is a persistent and pernicious practice. Occurring in both the past and present,…
In the 15 years that Christopher and Tysharda Thomas have owned their brokerage, New 2 U Homes, the national homeownership rate for Black households has only increased by 0.4% (44%). In Rochester, New York, the disparity between Black (33%) and white (71%) homeownership is a gaping 38 points. “That’s a jarring statistic…we’re kind of on…
What separates agents who succeed from agents who don’t? Understanding what their role actually is. You have to understand your clients as people, be a problem-solver and an adviser. Find out how.
