Cleve Gaddis

Posts by Cleve Gaddis

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

When Important Isn’t

Life is very busy, especially for those who have immediate and extended families, church responsibilities, work life and who want at least some personal time. It’s like we’re running on treadmills that never, ever stop. How do we gain control over our time when we feel like we’re running from one urgent matter to another?…

The Leadership Dichotomy

Real estate agents and team leaders epitomize entrepreneurs. They pursue opportunities by taking risks to start a business. Most do so because they don’t want to follow someone else’s ambitions and they honestly believe they provide something unique in the marketplace. They are typically visionary and constantly dream of creative ways to attract new clients,…

Got Culture?

Somebody asked me recently if I had culture. “I think so,” I responded, before thinking to myself that I had learned manners as a child, which, in my mind, meant I had culture. I grew up in the South. My mom taught me how to behave in all social situations. She especially wanted me to…

What Are You Selling?

“What are you selling to prospects?” is a question I enjoy asking groups around the country. The typical answer is “myself”; however, this mindset limits an agent’s ability to increase the size and profitability of their business. Let’s discuss how to elevate client experiences and create work-life balance at the same time. When you sell…

Tip of the Day

Data: The Fuel for Success

It is important that brokerage data is checked for accuracy, preventing display of media and content that conveys liability to brokers, sellers and MLSs or causes privacy concerns. Read more.

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