Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
As a real estate professional, helping clients find what they’re looking for always begins with questions. Some clients have a very specific vision, while others are open to a range of options. Regardless of where the client is in the home-buying or -selling process, it’s the agent who needs to guide them and spend ample…
In the real estate industry, whether you’re a real estate agent or a mortgage lender, the words “preapproval” and “prequalification” should be part of your vocabulary. Unfortunately, many professionals use them interchangeably, although there’s a big difference between the two. Prequalification is a good start, but preapproval is better for purchasing a home. In this…
The start of a new year gives us an opportunity to establish new goals and get a jumpstart on our plans. With some careful consideration and planning, we can easily set our sights toward success in the upcoming year. How to update your real estate business plan for 2024 We know it’s sometimes difficult to…
Being an estate agent requires significant expertise in the field of real estate. One common issue that real estate agents face is selling a house with an upside-down mortgage. Unfortunately, many homeowners have found themselves in this situation over the last few years due to the uncertainty and instability of the housing market. An “upside…
The housing market is full of foreclosures, and that can mean big savings for savvy homebuyers. Purchasing a foreclosure, however, is a different game from regular home sale. Understanding the bank-owned market can help buyers get a leg-up on their competition and get the home of their dreams, for less. Here are some helpful tips…
Marketing your real estate business can take a lot of time—especially tasks that might seem repetitive or menial. Thanks to technology, it just got a whole lot easier. You don’t have to repeat basic marketing tasks daily anymore but can leverage your time by automating your real estate business marketing. This will free you up…
Real estate tax laws have changed quite a bit over the last few decades. Despite the fact that the current tax laws and exemptions have been around a while, many real estate agents do not fully understand them. Below are some of the most frequently asked questions regarding tax laws and tax savings for investment…
Writing a real estate blog is a great way for real estate professionals to both build their brand and engage with local audiences. With blogging becoming increasingly accessible due to online platforms like WordPress, Wix and Tumblr, anyone has the ability to build one online. That being said, writing high-quality posts for real estate blogs…
Branding is a hot issue for professionals of all kinds, and real estate companies are no exception. Establishing a brand is seen as synonymous with establishing a reputation and a “face” for your company. This allows companies to promote their message and reach out to customers on a more personal basis. But what about branding…
Barbara Fox specializes in the luxury real estate market in Manhattan, selling apartments and townhomes. Manhattan is New York City’s most expensive and densely populated borough. Since New York City is a renting town, the founder of Fox Residential Group often works with first-time buyers who are entering the market to the tune of well…
Before presenting buyer agency documents spelling out agreement terms to a potential client, understand what they want via a detailed conversation. Read more.
