In today’s highly competitive landscape, differentiation is mission-critical to success. That’s why brokers and agents should be leaning into the power of their brand. It’s important to note that a brand is more than the colors and font of the logo; it’s the core representation of your business that sets you apart from the rest.…
As real estate professionals, we help people “make a move” from one home to another. But we also use the expression to refer to strategic shifts that move our business from one place to another. I’m a few months into my new role as president of Better Homes and Gardens Real Estate, and I have…
More and more agents are using video marketing, making it harder to stand out on social media. However, following these tips can get you more clients. Learn more.
