Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Shortly after mortgage rates spiked in the spring, the U.S. housing market took a turn. According to economists at Wells Fargo, sharply declining home sales, builder confidence and single-family construction have triggered a housing “correction.” Others, like the National Association of REALTORS®’ chief economist, are calling it a housing recession. Whatever we collectively decide to…
Despite innovation in nearly every other aspect of the real estate transaction—from online search to digital closings—the process of creating a comparative market analysis (CMA) hasn’t changed much in the last several decades. It remains a time-consuming and largely manual process to produce a report, which is quickly outdated in today’s fast-paced market. According to…
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