Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
When examining the homes Americans are purchasing, it is interesting to look through a generational lens. With differences in buying power, family situations and priorities, homebuyers from different generations may fall into patterns. Data from NAR’s 2022 Home Buyers and Sellers Generational Trends Report, shows exactly where generations differ in their home-buying habits, and where…
More national real estate franchises are beginning to take marketing measures into their own hands rather than using agencies for hire on a contract basis. Read more.
