Mike Dye for Guaranteed Rate

Posts by Mike Dye for Guaranteed Rate

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Cracking the Competitive-Market Code: Guaranteed Rate’s ‘Same Day Mortgage’ Passes $2 Billion in Loans Within Months of Launching

Buying a new home—especially for your first-time clients—is a roller coaster of emotions. The highs of touring houses and picturing their lives in their new home is followed by the white-knuckle ride to submit a winning offer. Then, the worst part—the anxiety that builds during the seemingly endless wait for loan approval. That’s why Guaranteed…