Sara Guldi

Posts by Sara Guldi

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Clarifying Roles and Responsibilities

Role clarity occurs when everyone on your team knows what is expected of them and how to get there, as well as the desired result. Their tasks, processes and priorities are all clear, and they know how they will be held accountable. Does this sound like the stuff of fairy tales? It isn’t. Follow these…