As we close the books on August, the Institute’s Luxury Market Report takes a closer look at the current luxury real estate market. The luxury real estate market across North America continues to walk a fine line between strength and restraint. August 2025 highlighted this balance with a familiar seasonal dip in sales compared to…
As we move into the second half of 2025, the Institute for Luxury Home Marketing’s Mid-Year Luxury Market Review reveals a narrative defined not by volatility, but by strategy, resilience and recalibration. From strong early-year activity to more measured moves in Q2, the past six months have marked a critical turning point in how affluent buyers and sellers…
Our latest Luxury Market Report examining May data takes a closer look at why the luxury real estate market continues to defy simplistic narratives. While overall activity has slowed across North America, median sold prices in the luxury tier remain resilient, rising in many major markets and holding firm in others. What we’re not seeing…
In a recent episode of ILHM’s podcast “Estate of Mind,” hosts Tami Simms and Jack Miller dive into their thoughts on why luxury real estate conferences and events matter and how to choose the right ones to elevate your career. Luxury real estate is a niche market requiring specialized knowledge, connections and constant adaptation. Conferences…
In the competitive world of real estate, generating leads is just the beginning. The real challenge lies in converting those leads into loyal clients and, eventually, into closed deals. Lead conversion is an art–one that requires strategy, persistence and a deep understanding of human behavior. The first step? Build a strong client base and professional…
In this month’s podcast episode of “Estate of Mind,” hosts Tami Simms and Jack Miller welcomed special guest Will Hayes, the Senior Growth Strategist and Head of Paid Media at the Toby Agency, the Institute’s go-to expert on digital marketing, to discuss strategic marketing. We delve into the intricacies and practical aspects of strategic digital…
On Aug. 17, 2024, a landmark settlement with the National Association of REALTORS® (NAR) changed how commissions are handled. This gives buyers more control in negotiating their fees and the potential of paying their agent’s compensation directly. As commissions shift and the market adapts, the need to demonstrate your value has never been greater. Creating…
Even in a seller’s market there are always “hard-to-sell” properties. At the height of the frenzied market during the pandemic years there were still properties that remained unsellable. There will always be properties that simply do not meet affluent buyer expectations, whether it’s due to location, price, size, or the state of repair. Ultimately, and…
Accessing affluent buyers in the luxury real estate market requires a strategic approach that takes into account their preferences, behaviors and expectations. By implementing a combination of the strategies outlined below you can effectively access this desirable market segment in the luxury real estate industry. Here are some top ways to access the affluent: Establish…
In the realm of high-end real estate, change is the only constant. With each passing year, the luxury housing market evolves, shaped by shifting consumer preferences, technological advancements and economic factors. As we find ourselves amidst the spring market of 2024, we take a closer look at the current trajectory of luxury real estate and…
Buyers are purchasing more than just a home when they sign their final offer—they’re buying into the entire neighborhood, so it’s a good idea to get acquainted with it yourself to highlight all of its features to potential buyers. Read more.
