The Experts at the Institute for Luxury Home Marketing

For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” When you have the chance to represent an affluent client, of course you want to get it right and leave a positive first impression. This,…

Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach of “normal” clients, nothing could be farther from the truth. Today, the designation of luxury pertains as much to experience and service as to the…

For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier real estate professionals are often able to adapt and flourish no matter what comes their way. Why is that? Because these luxury real estate professionals…

In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In this episode, we spoke with Hong about his own experience as a millennial buyer in the luxury real estate market. We encourage you to listen…

The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also need to come off as personable and approachable. Your professional headshot is a big part of your brand, and whether you like it or not,…

Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real estate success, but all paths are paved with reliable systems. We’re constantly told that setting goals is the ultimate key to getting ahead, but something…

In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. As a luxury real estate agent, networking should be as habitual as brushing your teeth. Every single day is an exciting chance to grow your network, and the more you branch…

Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy? 2. How can I feel more prepared when I walk into…

Finding wealthy clients to work with in the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself in front of them and make yourself valuable. Since the formula is fairly simple, when aspiring luxury real estate agents say they want to…

While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many of The Institute’s successful real estate professionals recommend. 1. Balance Work and Personal Life Although difficult, Institute members’ No. 1 recommendation is to realize that it is more than possible to provide exceptional…