The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also need to come off as personable and approachable. Your professional headshot is a big part of your brand, and whether you like it or not,…
Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real estate success, but all paths are paved with reliable systems. We’re constantly told that setting goals is the ultimate key to getting ahead, but something…
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. As a luxury real estate agent, networking should be as habitual as brushing your teeth. Every single day is an exciting chance to grow your network, and the more you branch…
Recently, we spoke with our very own president of The Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to growing their luxury real estate practice: 1. How do I improve my marketing strategy? 2. How can I feel more prepared when I walk into…
Finding wealthy clients to work with in the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself in front of them and make yourself valuable. Since the formula is fairly simple, when aspiring luxury real estate agents say they want to…
While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many of The Institute’s successful real estate professionals recommend. 1. Balance Work and Personal Life Although difficult, Institute members’ No. 1 recommendation is to realize that it is more than possible to provide exceptional…
According to Time magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury real estate both in its purchase and design attributes—and, obviously, this is important for REALTORS® to recognize when relating to their clients. Some reasons for this…
One of the biggest differences when dealing with buyers and sellers in the luxury real estate market is that—unlike their counterparts in the traditional market—in many situations, these clients will not actually need to purchase or sell a home. They simply want to—especially if it’s their second or third home! This can lead to erratic behaviors and…
Making sure you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy. As revealed in our previous blog, “Top Secrets of Working With High-Net Worth Individuals,” today’s elite are comprised of a very different audience when compared with the demographics as little as 10 years ago. These…
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “wow” factor, but also implement marketing strategies that capture the attention of other agents and potential buyers. Here are some suggestions when building a strategy to enthrall your potential audience. Keep Up-to-Date…
There are marketing channels that every agent knows—billboards, local newspapers, social media, mailers. But here are some alternative ways to... Read more.
