The Experts at the Institute for Luxury Home Marketing

Posts by The Experts at the Institute for Luxury Home Marketing

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Top Strategies to Access the Affluent

Accessing affluent buyers in the luxury real estate market requires a strategic approach that takes into account their preferences, behaviors and expectations. By implementing a combination of the strategies outlined below you can effectively access this desirable market segment in the luxury real estate industry. Here are some top ways to access the affluent: Establish…

Connecting the Dots between Buyers and Sellers

Buyer demand is a constantly changing influence in luxury real estate, where affluent consumers are often the perpetrators and influencers of new trends.  Selling a luxury property in the current market requires that you know how to highlight the home’s unique attributes and how to maximize its potential value to prospective buyers.  The luxury market…