Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Accessing affluent buyers in the luxury real estate market requires a strategic approach that takes into account their preferences, behaviors and expectations. By implementing a combination of the strategies outlined below you can effectively access this desirable market segment in the luxury real estate industry. Here are some top ways to access the affluent: Establish…
Just what is a “seller’s market” and how does this truly impact your sellers and buyers? In today’s market you may be surprised that the traditional concepts might not quite be so black and white. Knowing and understanding the implications of this non-traditional seller’s market is likely to make a critical difference in how to…
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. This month, we delve into the…
We all know that luxury real estate trends ebb and flow based on numerous factors from the seasons to the state of the economy. Equally, design preferences tend to fluctuate with some new fads occurring while other trends remain timeless. Today, design is all about individuality and creating experiences—gone are the days of formulaic interiors…
Today, the affluent are purchasing homes with an eye firmly fixed on this being a long-term investment, as the rate of price increases has slowed. With that has come a change in their philosophy on what they want from a new home. While location, price and size are still critical factors, it seems that the…
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout the United States and Canada. February’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. As we step into 2024,…
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. As we move firmly into the…
Buyer demand is a constantly changing influence in luxury real estate, where affluent consumers are often the perpetrators and influencers of new trends. Selling a luxury property in the current market requires that you know how to highlight the home’s unique attributes and how to maximize its potential value to prospective buyers. The luxury market…
While there is little doubt that the current luxury market is facing challenges, we investigate the slight shift in some of the market’s variables that could be the key to market growth in the future. We acknowledge that during the last year the expectations and reactions of buyers and sellers have become so entrenched in…
“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can be difficult to know what is proper and what might be considered “over the top,” or even inappropriate. While you definitely hope your clients will…
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