Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
In this month’s podcast episode of “Estate of Mind,” hosts Tami Simms and Jack Miller welcomed special guest Will Hayes, the Senior Growth Strategist and Head of Paid Media at the Toby Agency, the Institute’s go-to expert on digital marketing, to discuss strategic marketing. We delve into the intricacies and practical aspects of strategic digital…
On Aug. 17, 2024, a landmark settlement with the National Association of REALTORS® (NAR) changed how commissions are handled. This gives buyers more control in negotiating their fees and the potential of paying their agent’s compensation directly. As commissions shift and the market adapts, the need to demonstrate your value has never been greater. Creating…
Even in a seller’s market there are always “hard-to-sell” properties. At the height of the frenzied market during the pandemic years there were still properties that remained unsellable. There will always be properties that simply do not meet affluent buyer expectations, whether it’s due to location, price, size, or the state of repair. Ultimately, and…
Accessing affluent buyers in the luxury real estate market requires a strategic approach that takes into account their preferences, behaviors and expectations. By implementing a combination of the strategies outlined below you can effectively access this desirable market segment in the luxury real estate industry. Here are some top ways to access the affluent: Establish…
In the realm of high-end real estate, change is the only constant. With each passing year, the luxury housing market evolves, shaped by shifting consumer preferences, technological advancements and economic factors. As we find ourselves amidst the spring market of 2024, we take a closer look at the current trajectory of luxury real estate and…
Accessing affluent buyers in the luxury real estate market requires a strategic approach that takes into account their preferences, behaviors and expectations. By implementing a combination of the strategies outlined below you can effectively access this desirable market segment in the luxury real estate industry. Here are some top ways to access the affluent: Establish…
Just what is a “seller’s market” and how does this truly impact your sellers and buyers? In today’s market you may be surprised that the traditional concepts might not quite be so black and white. Knowing and understanding the implications of this non-traditional seller’s market is likely to make a critical difference in how to…
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. This month, we delve into the…
We all know that luxury real estate trends ebb and flow based on numerous factors from the seasons to the state of the economy. Equally, design preferences tend to fluctuate with some new fads occurring while other trends remain timeless. Today, design is all about individuality and creating experiences—gone are the days of formulaic interiors…
Today, the affluent are purchasing homes with an eye firmly fixed on this being a long-term investment, as the rate of price increases has slowed. With that has come a change in their philosophy on what they want from a new home. While location, price and size are still critical factors, it seems that the…
When a person hits 80, the idea of downsizing and moving, either across town or across the country to be near children, can become less of a choice and more of a necessity. Read more.
