Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
The past two years have seen an incredible amount of change in the real estate industry. With most people working from home during the pandemic, we saw a mass exodus from urban areas, only to see consumers flock back to big cities this year. U.S. home sales hit a 15-year high of 6.1 million homes…
While the U.S. housing market has boomed over the past two years, client retention hasn’t, with just 12% of homeowners using the same agent again. The way people research, buy and sell homes has also changed—with many millennials buying their homes almost entirely online. To keep up with the rapid changes in today’s hyper-competitive market,…
The real estate industry spends way too much money finding new clients. Approximately 20% of all marketing dollars go toward adding new clients, only to lose them as they leave the closing table. Compare that to companies such as Southwest Airlines, Nordstrom and Marriott that spend less than 4% of their marketing spend on new…
Why do real estate agents work so hard to acquire new clients rather than maximizing repeat business with past clients and existing relationships? According to the National Association of REALTORS® (NAR), 90% of homeowners say they’ll use their agent again, but only 12% actually do. How can we retain past clients and build loyalty during…
MoveEasy, the No. 1 platform for brokers, agents and homeowners in the moving space, is taking the next step in its evolution to become a 360-degree solution for every home-related service you can imagine. Today, MoveEasy is announcing the launch of its homeowner dashboard, empowering homeowners and real estate partners like never before. In contrast…
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